Social Media for Branding & Journalism
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Transcript of Social Media for Branding & Journalism
2/15/13
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• Define yourself before others do • Show off your best work • Make yourself easy to contact • Market yourself to employers
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1. Respond to replies, comments and questions (especially questions) everywhere 2. Be transparent in all you do 3. Ask for help when you need it 4. Be thankful
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5. Make corrections quickly and publicly 6. Address criticism without spats 7. Be consistent 8. Don't just push your content out, share other links too
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ü Users here to follow topics and interests first �ü Fact paced, frenetic updates expected�ü Great for quick hits and updates �ü Largely public, less expectation of privacy�
ü Users here to follow pre-existing connections �ü Slower-paced, fewer posts �ü Great for longer posts and conversation�ü Large expectation of privacy�
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ü Your competitors ü People in your field of interest/beat ü Popular people in your local/topical
Twittersphere ü Those who reply to you ü Those who re-tweet, share your links
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• By subject/location: Twellow.com, Wefollow.com
• Muckrack.com (for finding journalists)
• Look at others’ follows/followers • Spy on Twitter lists • Listorious.com
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• Search.twitter.com/advanced • Search by keywords, location, time • Search before the stream is overtaken by
reaction
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• One place to manage everything
• Control your privacy • Timeline design with
large image • Could mix personal/
professional
• Completely separate presence from profile
• Completely public • Timeline design with
large image • Detailed analytics to
see who visits
Profiles Pages
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• Turn on Subscriptions: Anyone can read your public posts
• Set up a vanity url at facebook.com/
username
• Add your job history and a snappy bio to About section (and make it public)
facebook.com/bookmarks/lists
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facebook.com/bookmarks/interests
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• What would you share on Facebook?
• Ask questions, feature the responses in stories
• During news, you can't overpost
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Status updates that…
• Posed Questions +64% • Call to read or take a closer look +37% • Personal reflections +25% • Clever, catchy tone +18%
% feedback over averagee
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65% increase in likes and 50% increase in comments
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Set up Google Authorship for G+ benefits
• Pinterest is #3 after Facebook and Twitter in users
• Fastest growing website in the U.S. • Largely female user base – a group we
want to better reach • Can repin readers’ submissions,
collaborate on boards
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Set your name as an alert at • Google.com/alerts • Socialmention.com Eliminate results from your company site: "first last" -yoursiteurl.com
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Twi$ercounter.com
Klout.com
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Bit.ly
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Mandy Jenkins
[email protected] @mjenkins
Blog: Zombiejournalism.com These slides & more at
slideshare.net/mandyjenkins
THANKS!
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Slide element credits
• Deborah Petersen, @deborapetersen • Kevin Sablan, @ksablan