Managing Your Social Media Presence Using Social Media in Your Job
Social Media Expercience | Web Presence
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Transcript of Social Media Expercience | Web Presence
![Page 1: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/1.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
Introduction to Web PresenceHerman Couwenbergh
/cc Couwenbergh Communiceert
Blogger Twittermania.nl
@Hermaniak
About.me/hermancouwenbergh
CouwenberghCommuniceert
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
Introduction to Web Presence
CouwenberghCommuniceert
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> All your activities on the web
First there was Web 1.0:
Own website
Usenet
Fora
ICQ
CouwenberghCommuniceert
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
CouwenberghCommuniceert
![Page 5: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/5.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
CouwenberghCommuniceert
![Page 6: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/6.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
CouwenberghCommuniceert
![Page 7: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/7.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
CouwenberghCommuniceert
![Page 8: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/8.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
Google+
CouwenberghCommuniceert
![Page 9: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/9.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
Google+
CouwenberghCommuniceert
Hyves
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects,
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora
![Page 13: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/13.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
![Page 14: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/14.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare
![Page 15: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/15.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
![Page 16: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/16.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Blogs
![Page 17: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/17.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Blogs > both in writing your own as in commenting on others
WordPress
![Page 18: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/18.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Blogs > both in writing your own as in commenting on others
WordPress > include it in your LinkedIn profile
![Page 19: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/19.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Blogs > both in writing your own as in commenting in others
WordPress > include it in your LinkedIn profile
Tumblr
![Page 20: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/20.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Blogs > both in writing your own as in commenting in others
WordPress > include it in your LinkedIn profile
Tumblr
Posterous
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game
![Page 22: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/22.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game, no we can…
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
![Page 24: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/24.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Look at Augumented Reality with apps like Layer
![Page 25: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/25.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Look at Augumented Reality with apps like Layer
Photograph and share our lives with Instagr.am
![Page 26: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/26.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Look at Augumented Reality with apps like Layer
Photograph and share our lives with Instagr.am
And that is only the top of the iceberg…
We haven’t even mentioned:
![Page 27: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/27.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
24 hours of video’s uploaded every minute!
Every day 3 billion video’s watched
Every month more video’s upload than the 3 major tv networks in the US made in the past 60 years!
![Page 28: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/28.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
And we’re still not done…
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
And we’re still not done…
Music is being shared on Spotify
![Page 30: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/30.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
And we’re still not done…
Music is being shared on Spotify
Books get shared on Bol.com
And your business is being shared…
![Page 31: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/31.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
And we’re still not done…
Music is being shared on Spotify
Books get shared on Bol.com
And your business is being shared… Everywhere!
![Page 32: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/32.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
We create profile landing pages
http://About.me/hermancouwenbergh
![Page 33: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/33.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
We create profile landing pages
http://flavors.me/hermaniak
![Page 34: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/34.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
We create profile landing pages
http://kinzaa.com/Hermaniak
![Page 35: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/35.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What does this mean?
For your personal situation?
And for your business?
And for you as a professional?
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
![Page 37: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/37.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like
![Page 38: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/38.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
![Page 39: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/39.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button
![Page 40: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/40.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
![Page 41: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/41.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Tweet button
![Page 42: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/42.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Tweet button
Or better… Share all of them!
![Page 43: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/43.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Tweet button
Or better… Share all of them!
Share This
Add This
![Page 44: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/44.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be true!
Social recommendations!
Connect.me Be recommemended by people you know
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be true!
Social recommendations!
Mixtent.com Build your trusted network
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be consistent!
But we’re also being ranked now!
Klout.com Be eligible for perks
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be consistent!
But we’re also being ranked now!
Peerindex.com Discover your topic digital footprint
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be consistent!
But we’re also being ranked now!
Rankingz.com Independent… so it claims
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be consistent!
But we’re also being ranked now!
Peereach.com How many influential followers have you got?
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be consistent!
But we’re also being ranked now!
http://kred.ly/Hermaniak On- and offline credit
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be There!
With your name
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be There!
With your business
![Page 53: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/53.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be There!
With your alias
![Page 54: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/54.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be YOU!
What to keep in mind when you start your personal brand…
• Be Authentic
• Be Consitent
• Be Honest
• Be Helpful
![Page 55: Social Media Expercience | Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061118/546218bfb4af9f581c8b45dc/html5/thumbnails/55.jpg)
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What’s neXt?
What will the future be like?
• privacy
• multiple online identity’s
• user pixel targeted advertising
• whatever you think of…
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Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Thank You…
Herman Couwenbergh
@Hermaniak
http://about.me/hermancouwenbergh
couwenbergh.nl
or Google me ;-)
Questions?