Social Media Evolution In India2005 - 2010

A WATConsult Presentation

Evolution of Social Networking in India 2005-10

Evolution of Social Networking in India Year - 2005

• 2005 – The First Hi5 to social networking

• What ticked the Indian User off?

• Freedom of Speech• Voyeurism• New Friends

Evolution of Social Networking in India Year - 2006

• 2006 – The rise of Orkut!

• What ticked the Indian User off?

• Exclusivity• Simplicity• Huge Reach & Freedom of Speech

Evolution of Social Networking in India Year - 2007

• 2007 – The Orkut VS Facebook Era

• What ticked the Indian User off?

• Security vs Sex Peverts• Private Network vs Open Network• Passive Feed With Viral Elements• The bees go where the honey is • Apps – A Different level to Interaction

Evolution of Social Networking in India Year - 2008

• 2008 – The Facebook Revolution Begins!

• What ticked the Indian User off?

• Facebook Chat• Facebook Connect (Going all over web)• More Interesting apps• Better Security• Early Adopters Shift To Facebook

Evolution of Social Networking in India Year - 2009

• 2009 – The Facebook vs Twitter Game. Offline Media Joins The Fun!

• What ticked the Indian User off?

• Facebook Goes Mainstream (Dhoni Aircel Ad)• Social Games Come to the fore• Realtime Revolution• Twitter attracts Glitterati• Twitter attracts Journalists• Twitter Goes Print, TV & Radio

Wait A Minute! What about Indian Social Networks?

• 2007-08 – The Year The Indian Social Networks were born

• What ticked the Indian User off?

• Low Engagement High Media Consumption Sites

• Heavily Advertised Media Properties• No Niche (Bigadda could be celebrity blogging,

Ibibo could be talent contests, Minglebox changed to student network)

Evolution of Other Forms Of Social Media in India 2005-10

Shift In Blogging In India

• 2005-09 – The Shift Of Blogging

• 2005-06 – Early stage individual Bloggers• 2007-08 – Pro Blogs start to Appear –

Corporates initiate Blogs• 2008 – Amitabh bachchan & Aamir Make

Blogging a house hold word• 2009 – Microblogs take fizz out of Blogging • 2009 - Brand blogs start to engage –

Corporate blogging continues to grow

Shift In Social Sharing In India

• 2005-09 – The Shift Of Social Sharing

• What ticked the Indian User off?

• Clear shift from Digg to Tweetmeme or twitter based sharing

• Clear shift from Delicious to Facebook sharing

Shift In Photo Sharing in India

• 2005-09 – The Shift Of Photo Sharing

• What ticked the Indian User off?

• Photos went social too with orkut facebook and twitter

Shift In Video Sharing In India

• 2005-09 – The Shift Of Video Sharing

• What ticked the Indian User off?

• Videos on Facebook & Twitter started appearing – Twitvids

• Youtube got a share on twitter and facebook widget

Shift In Knowledge Sharing In India

• 2005-09 – The Shift Of Knowledge Sharing

• What ticked the Indian User off?

• Message board give way to QnA• Documents and Slide sharing comes to the

fore

Evolution of Social Media Marketing in India 2005-10

Evolution of Social Media Marketing in India 2005-07

• Early Days• No professional

social media firm• No budgets or

interest in social media marketing

• Largely user driven communities on Orkut

Evolution of Social Media Marketing in India 2007-08

• Rising Demand• Few Players• Lack of

Understanding• Clicks vs

Conversation issue (PPC Metrics applied to Social Media)

• Early mistakes of Pricing, Positioning & Performance

• Recession issue

Evolution of Social Media Marketing in India 2009

• Over 30 players launch

• Several Niches emerge

• No Of Clients Increase

• Digital Firms Dive In

• Sharing increases and hence collective knowledge increases

• ROI still unclear

Crystal Ball Gazing – 2010 - 2015 For Social Media In India

Crystal Ball Gazing – 2010 - 2015 For Social Media In India

• Location + Mobile Will Redefine Social Media

• Business Networks Will Grow Faster Than Social & Will Engage More & More

• Social Tools Will Enter Into Business Collaboration space

• Live Video & Mobile Video As A Component Will Be Huge

• Realtime + Relevant + Timely Will Come To the fore

Crystal Ball Gazing – 2010 - 2015 For Social Media Marketing In India

• 3 Kinds Of Firms Will Emerge:

• Technology Analytics Firm• Strategy Consulting Firms• Outsourcing Firms

• Social Media Marketing Will Shift From How Many To Who?

• Social Media Marketing Will Shift From Outreach Value To Engagement Value

• Social Media Marketing Will Shift From Talk And Listen – To Listen, Index, Analyze, Strategize & Engage (Repeat)

Our Initiatives To Grow Social Media in India

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Social Media Conversation Consulting:

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Contact:

Rajiv Dingra

rajiv@watconsult.com

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