Social Media Evaluation: measuring, monitoring, and evaluation / NEAFCS Professional Development...
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Transcript of Social Media Evaluation: measuring, monitoring, and evaluation / NEAFCS Professional Development...
Jamie Seger & Sarah Baughman
NEAFCS Professional Development Webinar
May 14th, 2014
Social Media Evaluation in Extension
Social Media Evaluation in Extension
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Social Media Evaluation in Extension
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Social Media Evaluation in Extension
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What does “impact” look like?
Where to Find the Data - Facebook
Where to Find the Data - Twitter
Where to Find the Data - Others
How to Use the Data
SM Eval Resources:
Evaluation Plan & Research Protocol: http://go.osu.edu/smevalirb
Blogs: OSUE Ed Tech Blog: http://u.osu.edu/extensionedtech Beth Kanter - http://www.bethkanter.org/Social Media Examiner - http://www.socialmediaexaminer.com/
Tools:Sprout Social (All)TweetReach (Twitter)Hootsuite (Twitter)Tailwind (Pinterest)
Canva.com (to create graphics & infographics): http://go.osu.edu/canva4ces
http://go.osu.edu/smeval