Social Media Evaluation: measuring, monitoring, and evaluation / NEAFCS Professional Development...

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Jamie Seger & Sarah Baughman NEAFCS Professional Development Webinar May 14 th , 2014

description

Presented as a National Extension Association of Family & Consumer Sciences professional development webinar, May, 2014.

Transcript of Social Media Evaluation: measuring, monitoring, and evaluation / NEAFCS Professional Development...

Page 1: Social Media Evaluation: measuring, monitoring, and evaluation / NEAFCS Professional Development Webinar

Jamie Seger & Sarah Baughman

NEAFCS Professional Development Webinar

May 14th, 2014

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Social Media Evaluation in Extension

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Social Media Evaluation in Extension

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Social Media Evaluation in Extension

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Social Media Evaluation in Extension

+ = ?

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What does “impact” look like?

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Where to Find the Data - Facebook

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Where to Find the Data - Twitter

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Where to Find the Data - Others

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How to Use the Data

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SM Eval Resources:

Evaluation Plan & Research Protocol: http://go.osu.edu/smevalirb

Blogs: OSUE Ed Tech Blog: http://u.osu.edu/extensionedtech Beth Kanter - http://www.bethkanter.org/Social Media Examiner - http://www.socialmediaexaminer.com/

Tools:Sprout Social (All)TweetReach (Twitter)Hootsuite (Twitter)Tailwind (Pinterest)

Canva.com (to create graphics & infographics): http://go.osu.edu/canva4ces

http://go.osu.edu/smeval

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Questions?

http://go.osu.edu/smeval

@[email protected]

@[email protected]