Social Media Engagement For The Resort Industr
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Transcript of Social Media Engagement For The Resort Industr
Social Media Engagementfor the Resort Industry
Michelle Evans - Grouse Mountain ResortEric Hoffman - Park City Mountain Resort
David LaPlante - Twelve Horses Milena Regos - Diamond Peak Ski Resort
Social Media 101
Why use Social Media for your Resort?
“Research shows „consumer opinions posted online‟ are trusted more than newspapers.” -Times Online April „09
Social Media 101
Communication Sites
• Blogs• Social Networks
o Facebooko MySpaceo LinkedIno Ning (build your own)
• Micro-Blogso Twitter
Collaboration Sites
• Wikis• Social Bookmarking
o Deliciouso StumbleUpono Google Reader
• Social Newso Diggo Reddit
Social Media 101
Mulitmedia Sites
• Photo Sharingo Flickro Picassa
• Video Sharingo YouTubeo Vimeoo Viddler
• LifeStreamingo YouStreamo Justin.tv
Review and Opinion Sites
• Reviewso Tripadvisoro Yelp
• Forumso Tripadvisoro Yelp
Social Media 101
"Two-thirds of the world‟s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time."http://blog.nielsen.com/nielsenwire/
"In the U.S. alone, total minutes spent on social networking sites has increased 83 percent year-over-year. In fact, total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site when ranked by total minutes for the month."http://blog.nielsen.com/nielsenwire/online_mobile/
Social Media 101
Facebook alone has over 250 million users
Social Media 101
Global Snapshot of Bloggers
Source: Technorati - State of the Blogosphere 2008 Report
Social Media 101
Social Media 101
13 hours of video uploaded to YouTube every minute100 million videos viewed per day on YouTube13 million articles available on Wikipedia3.6 billion photos archived on Flickr as of June 20091382% growth rate of twitter users from Jan to Feb 20093 million tweets per day5 billion minutes spent on Facebook daily1 billion pieces of content shared on Facebook each week
Source: Marta Kagen, What the F**K is Social Media: One Year Later
Social Media Strategy in 4 steps
1. Listen
2. Plan & Organize
3. Engage
4. Measure
Diggnation Episode #38 Mar 23, 2006Ho! Welcome to Diggnation, episode number 38, I'm Kevin Rose.Yes! And we are here in Reno...Reno! Yeah baby! I'm gonna say: bigger turnout than San Francisco.Really?Oh yeah Are you kidding me?Yeah you're rightLook at this.They like to drink too. They like to buy us shots!Oh Jeez. The worst thing we coulda ever done was take Jaegermeister shots on the show. Look at this: this is death of our liver lined up.Right. We should start off with one. Should we start off with one? Alright. Here we go.
And also Mount Rose. Because we are going snow-boarding tomorrow.Yes. Yes, Mount Rose YesAnyone gonna join us snow-boarding, skiing?Who's coming snow-boarding, skiing? Yeah? That's cool That's a lot of people.So We're not going to be there, at like 8am.uh, Clearly.We thought we might be, but there's this.I never had that intention. So...Yeah, this is pretty...One oclock probably. Ah, Twelve-thirty.
Create a conversation
. Remarkable things get remarks!
#snowcial @skiheavenly
Left vs. Right
Strategic Thinkers(product focused)
AnalyticalLogicalLinear
NumericalVerbal
1/0Internal
Non-social
Creative Thinkers(experience focused)IntuitiveEmotionalSpatialVisualPhysicalGreyExternalSocial
Social Media Strategy in 4 Steps
1. Listen• Google Alerts• Twitter Search• Review Sites• Inbound Links• Paid Tools e.g. Radian6
2. Plan & Organize• Know your brand• Learn the culture• Determine objectives• Establish your KPI's• Assign resources
Social Media Strategy in 4 Steps
3. Engage• Develop trust• Provide value • Get creative• Maintain brand integrity
4. Measure
• Review results - KPIs• Monitor web traffic• Monitor inbound links• Retweets & diggs• Blog posts & comments• Net Promoter Score • Views, leads, etc.
Social Media Employee Engagement
1. It's not about technology. It's about the people.
2. Get buy in from your company.
3. Employee involvement Do's and Dont's.
4. Create a plan. Write your social media policy.
Getting Creative with Social Media
keep it FUN
Check out:Evian break dancing babiesNew Zealand Air TV spot
American Skiing Company Passholder Community
Social Media in a Crisis
Start a CrisisFuel a CrisisIt's effective at informing people in a crisis
Managing the Conversation
• Social Networking• Bookmarking• Microblogging• Eventing• Blogging• Answering• In-Boxes• Video Sharing• Photo Sharing• Feeding
THANKS!
Michelle Evans - Grouse Mountain Resort @seeking_balance
Eric Hoffman - Park City Mountain Resort @eric_hoffman
David LaPlante - Twelve Horses@davidlaplante
Milena Regos - Diamond Peak Ski Resort @milenaregos
Find this presentation online at:Slideshare.net/erichoffman