Social media engagement 101
-
Upload
ryan-graves -
Category
Social Media
-
view
46 -
download
1
description
Transcript of Social media engagement 101
![Page 1: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/1.jpg)
![Page 2: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/2.jpg)
Social Media Engagement 101
Ryan GravesRural Training CoordinatorVolunteer Manitoba
![Page 3: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/3.jpg)
OutlineWe will cover:
Your digital footprint?Your digital footprint impact on your role as an elected official?
How do I manage my footprint? What does this mean for engagement?
![Page 4: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/4.jpg)
What is my digital footprint?
![Page 5: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/5.jpg)
What does this mean for me?Benefits
Way to communicate directly with constituentsPromote your activitiesPromote your communities
RisksLiabilitiesUsed ineffectivelySaying something stupid
![Page 6: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/6.jpg)
PlanningEstablish social media policyBe proactive!Identify objective- who are you trying to
reach? What message are you trying to impart? What platforms will best reach your
target group?How often should you be posting? Who is responsible?
![Page 7: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/7.jpg)
![Page 8: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/8.jpg)
Managing your FootprintChoose your platforms
Set up Google Alerts
![Page 9: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/9.jpg)
Top 4 PlatformsFacebook TwitterLinkedinPinterest
Search engines: GoogleYoutube
![Page 10: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/10.jpg)
![Page 11: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/11.jpg)
![Page 12: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/12.jpg)
HashtagsUsed with twitter based platformsStart with # symbolReference a specific conversation topic onlineCan follow the conversation as well as the
people
Manitoba examples: #winnipeg #bdnmb #brandonmanitoba #westman
#mbpoli #mbfood
![Page 13: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/13.jpg)
Engagement StrategiesThink about strategies you use when
networking in a large roomVirtual networking example
FacebookTwitter
*Remember 80/20 rule*
![Page 14: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/14.jpg)
What to Post?Find content by listening to what others are
sayingUse apps to find complementary information
Google trends, IFTTT, Trendsmapp
Don’t forget to talk about what you are doing too!
*Remember: If you wouldn’t post it on a billboard in an international airport... Don’t post it online!
![Page 15: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/15.jpg)
General GuidelinesBe honestBe factual/accurateBe responsiveBe consistentBe genuineBe natural
There is no privacy online
![Page 16: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/16.jpg)
Maximizing time and resourcesStrategically plan your online presence.
Use dashboard applications- hootsuite, tweetdeck
Analytics like Google trends, trendsmapp (Winnipeg and Brandon), and tags on your website
Google Alerts
![Page 17: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/17.jpg)
![Page 18: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/18.jpg)
![Page 19: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/19.jpg)
![Page 20: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/20.jpg)
![Page 21: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/21.jpg)
Summary
![Page 22: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/22.jpg)
Questions?
Ryan GravesRural Training Coordinator
Volunteer ManitobaPhone: 204-477-5180 ext 225
![Page 23: Social media engagement 101](https://reader035.fdocuments.in/reader035/viewer/2022070301/5462be65af795959378b7341/html5/thumbnails/23.jpg)
Thank you!