Social Media ENG OSBD sfs 30min
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Transcript of Social Media ENG OSBD sfs 30min
Agenda• Understanding the basics – Purchase funnel / Strategy• A case study – from startup to kick-off – songs for seeds• Search and location – Google• Social Media outlets• What’s next
• Digital, Mobile and Social trends in 2016
Before we think about he tools at hand…
• A sound, well thought-out and grounded strategy is what counts!• Social Media / Digital / Mobile are media
channels for consumers. • Is easy to get lost in the novelty of apps and
Social Media.• Does your business has a communication
strategy?• Is that strategy align with your product/service?
• Does it help to sell/promote your product?• Does it connect your brand with consumers?• Are you ready and willing to listen and not broadcast?
What is your consumer’s purchase funnel?• How do the enter the category?• How do they become aware of
new products?• What motives them to buy?• What drives re-purchase?• How can I influence them to not
only buy but to love my product?• Brand evangelists
Awareness
Interest
Desire
Purchase
Re-Purchase
Brand Ambassador
Buying is a PROCESS not an isolated decision
The Old WayHow consumers used to buy
Sales enters buying process early on
Sales answers questions
Difficult for customers to research choices
Marketing restricted to early awarenessand consideration phases
The New WayHow consumers buy today
Sales enters buying process later on
Consumers find answers to most questionsbefore engaging sales
Endless research options online
Marketing plays strategic role across all stageswith content delivery via search + social
The digital world business card!
• Don’t underestimate the power of your website.• First thing most people
get to see after online search.
• It’s your digital hub.• It tells the world who, where
and when.• Most importantly, it tells
Search Engines about you.• Invest in a good webpage.• Your graphic designer and
web designer are your key allies.
Evaluate your web page• Is it friendly – Mobile 1st?•What greets them?• Is it easy to read?• Does it tell a story?• Can you navigate it easily?• Can you find what you are
looking for?• Generates TRUST?• Does it motivates you to act?
Search Engines
• Engines learn how people search for information.• Most frequent words used.• Searches done by other users over time.
• How do they work?• Math algorithms that rank results in order of importance. • Semiotic analysis.• Geo-location• Codes.• Number of people that reference the subject/topic.
Google your Business• https://www.gybo.com/• Tell Google you are a
business• Get location certified• Fill out basic info
• Location• Contact info• Web page• Photos
• Provide a place for reviews.
Newsletters work… in a way• They are made up of people interested in your business.• It’s a way to deliver a message, keep news flowing, let
folks you are active.• You can link to your website and social media creating
traffic. • Email clients help you track effectives, open rate, fans
and to manage your email list / unsubscribed and bad emails.
• Emails are currency… You need to collect them like pokemons. • Events, trade-shows, parties, contests
Email Golden Rules• Visual does it – Less words, more
pictures. • Avoid SPAM or oversaturate
readers.• Make it interesting!• Content in King – Relevant and
engaging content is GOLD.
• Have an objective – what do you expect consumers to do.
Social Media secret formula? • Build followers – it takes time.• Generate and share interesting
content:• Participate• Comment• Share• Engage! (Social is a contact sport)
• Social Media biggest asset is not to be able friend someone but to tap and influence their network.
Premises to consider• You are not always in control! • Is a conversation - Listen!!• Learn to incentivize engagement by
providing Value• Learn to leverage insights.• Understand that EVERYTHING is public.• Have a consistent strategy.• Have a crisis / PR plan and execute when
need it.• Don’t be an aggressive seller. • Interact/ engage/ Be thankful.• Is not a web page… not a substitute.
Facebook Pages• Broad audience – from moms
to dads to grandparents*• Likes, shares and comments
increase your reach• You can promote posts /
events with paid advertising to reach target audiences and boost other marketing efforts – digital and offline.
• Targeted advertising through Ads Manager.
Ads Manager• Controls
• Budget• Schedule• Placement• Target (it can get very
detailed)• Geolocation• Demographics• Social Media
Instagram• Highly visual and promotional• Emotional • Great to share and promote
experiences/moments• Younger generation – fits target profile• Filters, videos, audio • #Hastags are search criteria • #music / #toddler class /#baby music /
#cincinnati
Twitter• Not greatly used by the target but
relevant to the business / industry.• But very relevant for city/area industry
influencers (bloggers, publications, places).• Cincinnati’s best news agency if you
follow the right people – curate your feed.• More relevant for personal branding.
What’s next for songs for seeds?• Create stories – visual blog• Pinterest to share news, tips and
be a hub for toddler development and enrichment
• Continue digital + offline advertising
• Develop cross marketing initiatives with marketing partners• Promote partners in songs for
seeds social and webpage
• Learn, adjust and move forward!
7 Digital (Marketing) Trends Impacting Business in 2016
• Mobile dominates desktop. Mobile 1st completely displaces Mobile-friendly.
• Visual marketing leads online content initiatives with quality over quantity.
• Social networks as shopping platforms will gain traction (Social Commerce).
• The omnichannel customer is officially here!• Traditional and digital marketing integration will
rise.• Experience design rises as the new frontier.• Digital assistants will drive a new type of
optimization.
A Digital Marketing Check List for the Mobile Age
• Think mobile 1st for everything that you do.• Get a Responsive Website for the
multiscreen world.• Take Social to the next level, add Social
Commerce to your mix.• Design and implement an Omnichanel
experience for your customers.• Embrace visual Marketing to your
advantage (Visual Web).• Quality over quantity on content – Become
a storyteller.• Make Agile SEO your new norm
Provided by CNBC