Teachers, Careers and Social Media: What Educators Need To

Know

Achieving Success With A Personal Brand In The 21st Century

Created By: Robyn Shulman, M.Ed. http://www.ednewsdaily.com

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Teachers, Careers, and Social MediaWhy Do Teachers Need This Information?

The purpose of this presentation is to help teachers understand the importance of social media within their own careers. Due to the vast changes in education, lack of current jobs, and/or mass layoffs, it is imperative that teachers know the following:How to market or brand themselvesBe found and discoveredUse social media tools (such as Linkedin, blogging, etc.) to enhance and/or change careers

Social Media Tools Every Teacher Should Consider Using:

Linkedin: Teachers should have an active profile and be part of different groups (there are many education groups). Teachers should be participating in conversations when possible.

Website (necessary if a teacher is selling a product or service). Websites should be user friendly filled with quality, original content that is aesthetically pleasing.

Blog: A professional and updated blog will help to display talent and knowledge.

Social Media Tools: Spread the word about yourself in the most cost effective manner.

Social Media Job Search

Picture from: www.onlinedegrees.com

Statistics

Before beginning with the steps, it is important to understand why these tools are so important. The next 2 slides provide statistics related to social media and blogging. Please review these slides carefully as to have a deep understanding of the great impact social media has had within job market and with business. For example, if one decided to become an education consultant, this information will help to understand the market.

2012Social Media

Stats: At A Glance

To view the source (and to see a bit

closer: http://www.insideview.com/social-

selling)

Blogging Stats At A Glance:

(If you cannot view this well inyour browser, please visit:http://www.ednewsdaily.comfor a better picture).

How A Blog Can Foster Opportunity

1. Sales2. Jobs/Connecting/Networking 3. Build Trust4. SEO5. Subscribers/Marketing

Sales

According to Imbue Marketing, B2B companies who have a running blog generate 67% more leads per month than those who do not have a blog. B2C companies will generate 88% more leads per month, and those with a website who host a blog will have 55% more visitors compared to those who do not have a blog.

Networking and Jobs

Word of mouth and references can be of great help in finding a job (most jobs are found via networking). By using a blog a person is connecting with others in a way that was never possible. It is imperative to share knowledge and show skills. There is no underestimating the power of a personal connection.

Trust

By connecting with others through a blog, trust will be created. People get to know each other in this manner by creating conversations and fostering relationships. There is a true feeling of trust that can be displayed via a blog.

SEO

Search engine optimization via a website provides the route for a site to be found. Google absolutely loves blogs. For those who want to be noticed, a blog is a very powerful tool. Blogs have higher rankings on all search engines if updated in a timely manner with strong keywords and fresh content. In blog land, they always say content is king!

Subscribers

Once a person has a blog, he/she can put up a newsletter subscription form! By sending out newsletters, bloggers have free email marketing of services and/or a products right at their fingertips.

Where Does One Begin?

Domain Name and Hosting Service Branding and NicheWordpress SiteBlog Social Media Tools

Stay Tuned For Technical Details!

Created By: Robyn Shulman, M.Ed. http://www.ednewsdaily.com

Twitter: https://twitter.com/EduNewsDailyFacebook: https://www.facebook.com/EdNewsDaily?ref=hlLinkedin: http://www.linkedin.com/in/robynshulman