Social Media Education Marki Lemons Ryhal

www.linkedin.com/markilemons [email protected] 773-CE-MARKI

Social Media Education and Courses

Mastering Social Media Marketing in 60 minutes Per Day© by Marki Lemons Unlimited 6 Hours Discover the evolution of social media marketing and where social media marketing is today. This course introduces entrepreneurs to the techniques and tools to master the utilization of social media marketing and how to incorporate it into your daily life. This course guides you step by step through social media sites, add-ons, plug-ins, groups, and applications that will propel your career, promote your business, and boost your bottom line. Engage your audience and enhance your online presence by developing compelling content that positions you as a trusted advisor. Determine which tools to use to monitor and control the messaging of your organization while keeping up with trends that will help you grow or modify existing plans. This course eliminates months of work from your life because you won’t need to search through millions of social networks, millions of groups, and millions of applications.

Student will expand marketing reach by setting up a five social media marketing distribution channels

Students will develop a social media marketing content strategy based on their business that is comprehensive and effective

Students will create a marketing schedule that they can apply to their business instantly Students will review corporate social media marketing planning, budgeting, and ROI Students will know what reporting and analytic tools exist and how to use them

75+ Leads in 30 Days Using Craigslist© by Marki Lemons Unlimited 3 Hours or Custom Craigslist draws 49.4 million unique monthly visitors. Craigslist is a free service where people sell products and services to a local community. This class is designed to help you establish a system to generate leads overnight using Craigslist. Craigslist real estate traffic challenges any major real estate site and best of all it is FREE, LOCAL, and MOBILE.

Students will develop a Craigslist marketing campaign for their farm area Students will setup a tracking system to calculate their ROI Students will develop an ad that will generate leads within 24 hours


Triple Play: Short Sales, Foreclosures, and Social Media Marketing© by Marki Lemons Unlimited 3 Hours or Custom Short sales and foreclosures can account for 100% of an agent’s business. According to the National Association of REALTORS® over 90% of buyers start their home buying process on the internet. Combine the world of short sales and foreclosures with social media marketing and you have a winning combination for market share domination. Learn about social media marketing tools and how to implement them into your business plan to create growth. The tools covered in class are FREE thereby, saving you money. Creating a social media marketing presence makes you “Real” to a prospect which makes it easier for people to select you to do business with.

Students will create a direct mail campaign to foreclosed homeowners in their farm

area.

Students will select three social media marketing tools that will impact their short sale

business within seven days.

Students will be able to organize a daily 60 minute short sale marketing plan of action to

use social media marketing and technology in their business.

Students will discover three new uses for social media marketing tools and be able to

implement them in their short sale business in less than 30 minutes.

Social Media Marketing for Successful Entrepreneurs: A Strategy by Design© by Marki Lemons Unlimited 3 Hours or Custom Explore the endless boundaries of social media marketing and how it is revolutionizing how you market yourself, your brand, and your business. Learn how to design a social media marketing strategy for your business using the top social media marketing sites. Identify market leaders (Facebook, Twitter, LinkedIn, Yelp, Foursquare, YouTube, and Pinterest), key tools, and how to effectively develop a plan of action to integrate them into your business marketing plan. Successful entrepreneurs will learn:

What is social media marketing? Why social media marketing is important for your business. How to use social media marketing to build your brand. How to gather feedback about your customers through social media. What social media marketing options exist in their market?


Social Media Marketing for Successful Entrepreneurs: Growing Your Audience & Engaging Your Followers© by Marki Lemons Unlimited 3 Hours or Custom Learn how to effectively interact with your customers and clients online. You’ll also learn how to monitor and respond to what people are saying about your business on the top social networks. Successful entrepreneurs will identify:

Which content is best marketed via social media marketing What content can help you reach more people How to successfully monetizing your content Best social media marketing tools and services for content creation How to monitoring your brand and reputation How to listen for a crisis before it happens Money-making opportunities How to listen for the next big idea

Social Media Marketing for Successful Entrepreneurs: Measuring Your Analytics and Protecting Yourself© by Marki Lemons Unlimited 3 Hours or Custom Learn how to use FREE analytics tools to measure your social networking profiles effectiveness. Understand how to create internal social media policies to protect your business from negative commentary and determine the best course of action for responding to criticism in a global environment. Successful entrepreneurs will be able to implement tools for:

Measuring brand preference and influence in social media marketing Measuring customer satisfaction and ROI in social media marketing Evaluating your social media marketing efforts Adapting to new social media marketing metrics tools

Go Social, Mobile, & Local with Your Business, #SoMoLo© by Marki Lemons Unlimited 3 Hours or Custom Own your community online. Students will learn about the most popular location based social applications that engage your chosen community and improves your online SEO. Have you ever wanted to be a Mayor, a Dutch, or a Duchess where you live? Earn badges, rewards, and discounts on places you patronize regularly using your smart phone and mobile applications. Yelp and Foursquare will allow you to interact with millions of monthly users desiring to hear your feedback on businesses in your neighborhood.


Is it time for lunch! Imagine going out to lunch at your favorite local restaurant and while you are there you take a photo of your food with your mobile device and with a few clicks you have shared your experience with a minimum of eight social networking sites with global reach. Did I tell you this was FREE (lunch sometimes included)? The SoMoLo: Social, Mobile, Local experience is alive and well. This is how I have gotten to the #1 position on Google for my keywords and I cash in on all of my neighborhood perks and rewards.

Students will identify keywords that will enhance their SEO Students will learn the importance of having a Yelp and Foursquare accounts. Students will learn how to enhance photos through Instagram and post to Foursquare

and Yelp while leveraging photos with Tumblr, Flickr, and Pinterest Students will be able to run a marketing campaign that can reach millions

Pinterest for Successful Entrepreneurs © Marki Lemons Unlimited 3 Hours or Custom What is Pinterest? Pinterest is a virtual pin board that allows you to post/pin photos and videos. Pinterest is the fastest social media marketing site to ever break 10 million users in one month. There are 25 million unique monthly visitors checking into Pinterest via the website or mobile application. Successful entrepreneurs will learn:

Why is Pinterest important to a successful entrepreneur

How to create a Pinterest account and get followers

How to use Pinterest to attract customers

Examples of effective Pinterest accounts

Pinterest Case Studies that can enhance your business

Successfully Write an Award Winning LinkedIn Profile for a Rapid Increase in Sales 3 Hours or Custom LinkedIn is the largest professional social network online with over 200 million users. A strong LinkedIn presence for you and your company gives you the opportunity to network globally, connect, and grow your business.

Build a killer LinkedIn profile that will get you on page one of LinkedIn Use effective keywords that land your LinkedIn profile on page one of Google Increase sales quickly by connecting with key decision makers Display your credibility through recommendations and endorsements


Google Your Way to the Top

3 Hours or Custom

Let Google lead you and your office in innovation and local market domination. REALTORS® can benefit and grow their business through Google services, features, and experiments. Learn and implement 10 simple tools’ using Google and it is all FREE.

FREE-Sync all Microsoft Documents to Google and access anywhere in the world. Create

and share Word documents, Power Point Presentations, Excel Spreadsheets, PDF files and forms online. Google gives you the software to create and edit them online just for attending, with no monthly or reoccurring fees to use the software.

FREE-Host all pictures in Picasa and use the HTML code to make your Craigslist Ads come to life

FREE-38% of buyers in the US are Global, translate your website into multiple languages. Make your website available in 50 languages

FREE-Registration forms online mean you eliminate having to enter them yourself for Open Houses and Agent Rosters

FREE-One custom number to follow you anywhere while transcribing the message to text and emailing with an audible message, ex, 773-CE-MARKI or 847-321-ADPR.

FREE-Create and host web sites and blogs with no monthly fees. FREE-Learn how to eliminate your online marketing costs entirely.

Need I say more, and it is FREE not to mention we have more in store for you. Agents are given thousands of dollars of "FREE" software just for attending. There's nothing to buy before, during or after the seminar because everything is included free with the price of admission. South Carolina REALTORS® is the largest trade non-profit organization in the state of South Carolina. They have a membership of 14,000 members. When they switched to Google Apps it saved the association $50,000. NAR’s e-PRO® Certification: Day 1 Course Description and Learning Objectives Day 1 of NAR’s e-PRO® certification provides high-level Internet marketing and social media theory with practical suggestions for its implementation in a consistent manner. Students will learn how to interact with their desired markets and to position themselves as trusted advisors and valued members of their online communities. Day 1 addresses concepts of intellectual property, copyright, fair use, and plagiarism, as well as ways that students can protect the content they create. The tools available to real estate salespeople to market, brand themselves, and communicate with consumers are simple and easy to use, but like any tools, can cause damage if you’re not careful. Students will learn where potential “land mines” are and how to avoid tripping them.


At the conclusion of Day 1, students will understand: How and, more importantly, why online Web 2.0 strategies, including social media, were

developed

How to use social media strategy appropriately and responsibly to protect themselves, their clients and the consumer.

For students who are social media and technology rookies, how to be prepared for the impact and avoid the possible pitfalls of the Web 2.0 culture

For students who are already engaged in some form of social media interaction, how to craft an integrated business strategy that is sustainable, effective, and compliant with ethical standards and regulatory guidelines Learning Objectives 1. Connecting with the Modern Consumer

Discuss how real estate professionals have historically marketed properties and services to consumers and the benefits to all parties in shifting to more consumer-friendly methods

Understand why interruptive marketing is no longer effective and why permission based marketing provides important advantages to the client, agent and the consumer.

Explain how the Internet is enabling consumer conversations within small niche communities and the role of the real estate professional in these conversations 2. The Social Media Revolution

Explain how social media technologies facilitate connection, conversation, and community among consumers

Describe how real estate professionals can engage clients and consumers in online communities in a manner that is authentic

Identify the ways in which real estate professionals can contribute to their online communities, thereby increasing the quality of their relationships with clients and consumers

3. Reputation Creation and Management

Explain how the online choices and actions of real estate professionals help form their online reputations

Identify considerations when choosing one’s name or handle in social media spaces, consistent with NAR’s policies in the use of the REALTOR® trademark

Discuss Web sites that enable consumers to openly rate real estate professionals as well as consumers’ satisfaction with the real estate transaction

Describe appropriate and responsible ways to respond to online conflicts

Uphold the Federal Fair Housing Act when participating in online communities and social networks


4. Intellectual Property and Ethics on the Web Understand the difference between plagiarism and copyright infringement

Describe ways in which to respect the intellectual property of others in social media spaces

Explain the purpose and intent of NAR Code of Ethics Articles 12 and 15

Cite ways in which real estate professionals can avoid tripping social media landmines 5. Social Networks

Explain how to establish your reputation and build trust among consumers at social networking sites

Understand how to engage in groups and discussions with clients and consumers at social networking sites

Discuss ways in which to protect the confidential information of your clients

Educate clients on how not to share confidential information or information regarding the real estate transaction at social networking sites

Engaging With the African American Consumer© by Marki Lemons Unlimited Custom 60 Minutes to 3 Hours Expand your business to the frequent shopper, brand loyal, African American consumer. The

African American population has the buying power of nearly $1 trillion and is 44% more likely to

take a class online. In July of 2011, there were 23.9 million African American internet users and

76% visited a social networking site or blog. Do you have a plan of action to engage with African

American Consumer?

Marketers should develop advertising messages and images that appeal to African Americans.

African Americans continue to defy stereotypes about their technology usage and companies

need to create evocative campaigns that incorporate social networks trusted by African

Americans that deliver a fresh experience across all technology platforms. In this session a fifth

generation African American female entrepreneur will share her experience as a decision

maker, consumer, and social media professional. Utilize information learned in this session to

help take your product or service to the next level and expand its reach.


Designations and Certifications

The ADPR® Professional Designation program

Course One – Short Sale: The Result of Foreclosure

Short Sales are the direct result of real estate foreclosures. Currently the real estate industry is overwhelmed with the question: “What is a Short Sale and how do I service clients who have no equity in their homes or money to bring to a closing?” This course is designed for real estate agents, brokers, investors, industry professionals and homeowners who want to know how to prepare a short sale package and the timeline needed to get everything accomplished. Learn how to save a client from foreclosure and develop the skill set needed for this niche market.

Course Two – Mastering Real Estate Financing in a Shifting Market

With the death of the subprime lending market and the tightening of credit guidelines, potential homebuyers have to focus on a loan program that will lend them money with reduced credit guidelines and a high LTV. Homebuyers today have diminishing loan options; as a result, the FHA loan has experienced a rebirth and is being hailed a savior in today’s market. This course dissects the 203 (k) and helps REALTORS®, homebuyers, loan officers and attorneys establish a strategy to help those buyers obtain financing in today’s market.

Course Three – Mastering How to Use Short Sale Forms

This course introduces REALTORS®, investors, attorneys and homeowners to the process, procedures, forms and treatment of a short sale transaction from listing to closing. It also discusses the steps necessary to facilitate a successful short sale transaction.

Course Four – Market Yourself for Success with Distressed Properties

Today 5,000,000 people are in default on their home mortgage. This course will walk REALTORS®, investors, attorneys and homeowners through the steps to determine potential earnings by developing a marketing plan that caters to homeowners in default and buyers seeking to purchase distress property.


ABR® Designation

The overall goals of the Accredited Buyer's Representative (ABR®) Designation course are to:

Prepare real estate professionals to represent buyer–clients in real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed.

Offer ideas and methods for building a buyer representation business. Develop a self–customized tool for conducting a buyer counseling session.

SFR

For many real estate professionals, short sales and foreclosures represent the new “traditional” real estate transaction. Knowing how to maneuver the complexities of short sales as well as how to identify the distinct real estate opportunities in foreclosure are not merely good skills to have in today’s market—they are critical. This course helps students evaluate all available options for distressed homeowners and identify the components of an effective short-sale package. This course looks at how real estate professionals can counsel buyer-clients in the purchase of foreclosure properties. And as a practical resource, this course shows students how consumers can avoid foreclosure in the future.

HAFA

This brand-new course from NAR on HAFA (Home Affordable Foreclosure Alternatives) provides in-depth coverage of US Treasury, Fannie Mae and Freddie Mac programs. Since 2007, short sales have been an unfortunate but widespread fact of many real estate marketplaces and these newly introduced programs assist homeowners who need to sell their homes. This course explains the similarities and differences in the three HAFA programs in detail and will give you the tools to assist your sellers in processing short sales more efficiently.

BPOR

The current housing market presents many challenges to our real estate industry, few more important than valuation. Evaluating properties depends more than ever on professional expertise and competence, the best use of technology, and a commitment to approach the valuation assignment from all pertinent perspectives. “BPOs: The Agent’s Role in the Valuation Process” is specifically designed to help residential real estate agents and brokers enhance their skills in creating BPOs, reducing risk, and applying alternative valuation techniques.

Social Media Education Marki Lemons Ryhal

Education

Transcript of Social Media Education Marki Lemons Ryhal