Social commerce- the transformation of e commerce with social computing
Social Media & E-commerce (How social commerce works)
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18-Oct-2014 -
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Transcript of Social Media & E-commerce (How social commerce works)
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Social media&
ecommerce
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Online shops
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Europe€ 165b in sales
US$ 170b in sales
2010 Forrester
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What does a business need to exist?
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Where does the client spend his time online?
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What is social media about?
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User generated content+
Active involvement+
Multi-way communication+
Sharing
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How does it look like?
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Visible
blogsvideo commentsemailsphotosstatuses...
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Invisible
relationsbehaviorcommunity
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What social media is not?
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???
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700m users200m users
1 minute = 24hours of new fresh video
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Why should we care?
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Interactivity generates content
Content increases traffic
More traffic, more conversions
Conversions =
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Conversion happens without us!
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http://www.beresfordresearch.com
50% are sharing links
Social network users
25%about products, services or companies
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E-commerce Social Media
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Future together
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because everybody has something to win
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Strategy
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build a community
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this is not a community!
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Community = multi-way conversation
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Why is the need of a community?
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Social commerce
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target
Connect
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understand customer language
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Benefits
Drive new online visitors
Increase customer engagement
Improve conversion rates
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Social commerce strategies
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Social media on e-commerce platforms
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E-commerce on social media platforms
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Social shopper profile
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69% percent of consumers who buy mostly online visit social networking sites
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Facebook and Twitter visitors spend 1.5x more online that other Internet users
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Do consumers want to speak to retailers on social media?
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YES!
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of Twitter users follow businesses to find special promotions or sales
23%
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of customers connect with brands on Facebook to receive discounts
25%
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Visitors who “friend” a retailer on social media site are more satisfied, more committed to the brand, and more likely to make future purchases from that company
Foresee research results
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Users love companies on social media
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conversation
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Do not sell!!
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How to startLearn approach
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Listen
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Engage
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Accept
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Respond
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Evolve and adapt
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before
Interactivity and conversation
during after
purchase
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How to start for real, not theory (bullshit)
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Social media tools
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On site
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Rating and reviewsRecommendation & referralsForums & communitiesSocial media optimizationSocial shoppingSocial ads & social apps
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Off site
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Participation in popular social media sitesBlogosphereNews & review sitesVideo broadcasting sitesPhoto sharing sites
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Measuring social media
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FansFollowersTweetsPostsViewsChannel SubscribersSocial rankingImproved natural search rankingsIncreased search activityIncreased direct traffic to siteIncreased sales
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Is about social influence - people influencing people in context of retail
Mark Ellis
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List of retailers doing it perfectly
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No one
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But...
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There are some doing it quite well
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react
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Are retailers loving consumers?
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They need to!
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New trends
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Group buyingThe rise of private shopping clubsReal time social shoppingFacebook storesPersonalized shopping
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1. Join social media - your customers are already there
2. Start a conversation with them, do not sell!
3. Implement social features
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Thank you!
@alexandrurada
http://alexrada.com