Social Media Dynamics and Innovation

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Dr. Ashish Bharadwaj | Nov 2011| © 2011 UPES

Social Media Dynamics

& Innovation

© 2010 UPES September 2011 Nov 2011 © 2011 UPES

JUST WHAT IS SOCIAL MEDIA ANYWAY?

Keynote

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From a web of documents


To a web of people

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The collection of norms, habits, and behaviour that define what

a fairly large quantum of people are all about.


What is a Social Network?

An online meeting place for consumers and influencers

to create,

share and

interact with

content.

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What is a Social Network?

CGM—Consumer Generated Media

SMM—Social Media Marketing

WOM—Word of Mouth

Viral Marketing

Buzz Marketing


Why Social Networks Matter

“Consider how much information you voluntarily provide on your

Facebook profile. Now imagine if you could combine that with your

Netflix renting and Amazon buying habits. Then throw in the

suggestions of your friends and the pages you visit the most often. ..just

imagine how accurate a search could be if every time you had a query,

the mass of data about you that exists on the Internet could inform the

results.” --Glenn Derene

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© 2010 UPES September 2011 Nov 2011 © 2011 UPES 13

Social media marketing

Growing out of search

marketing, and public

relations before that

Social media marketing

is any way you can get

attention for your

message using people

connected to the

Internet

People + message + Internet = social media marketing

© 2010 UPES September 2011 Sep 2011 © 2011 UPES

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© 2010 UPES September 2011 Sep 2011 © 2011 UPES

Social media is NOT Digital Marketing

Digital Marketing buys online and offline coverage

Social Media earns online and offline coverage


Points to Ponder

People are online

Their friends are online

Email is the new fax machine

Email has been eclipsed by Social Networks

Cloud Computing is upon us

People want to share

Real identity online is becoming the norm

Half life of digital information is decreasing

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Social media’s growth and

adoption creates more

challenges for marketers in 2011.


fin.

Social Media Dynamics and Innovation

Business

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