Social media day - 03/2016
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Transcript of Social media day - 03/2016
38% of people between 18-29 use an
adblocker on desktop (GlobalWebIndex)
already 25% in Europe block ads on mobile (GlobalWebIndex)
38% of people between 18-29 use an
adblocker on desktop (GlobalWebIndex)
already 25% in Europe block ads on mobile (GlobalWebIndex)
8% of internet users generate 85% of all clicks
Click-through-rates are 0,17% (doubleClick)
38% of people between 18-29 use an
adblocker on desktop (GlobalWebIndex)
already 25% in Europe block ads on mobile (GlobalWebIndex)
8% of internet users generate 85% of all clicks
Click-through-rates are 0,1% (doubleClick)
34% don’t trust banner ads at all or much,
compared to 26% for magazine ads (eMarketer)
84% of consumers will take action based on
the reviews and recommendations of trusted sources above all other forms of advertising (Nielsen)
Influo’s goal BOOST RELEVANCY BETWEEN BRANDS AND MEDIA
SO BOTH PARTIES CAN HAVE AN EASIER WAY IN WORKING TOGETHER
GOOD PRACTISES • Make it personal, short, clear • What’s in it for the influencer? Exposure, Likes,
Product, Money,… • Provide flexibility: let content creators do their thing,
but communicate your requirements • Make sure your brand’s visual identity matches the
influencer’s • Be sure she/he will be interested in the goodie bag
you’re about to send • Maintain the relation afterwards • Be grateful
Market with them don’t market to them