Social Media Curation and Content strategy

ContentResearch and Curation

Presented by Sean Clark

Chief Curator & Co-Founder, Kurasie.com

Kurasie: The Content Curation Engine

@SeanClark

SEO

Blogs / Websites

Email Newsletters

The foundation of all online marketingContent

Social Media


@SeanClark

The choice is whether to create it or Curate it!


@SeanClark

Creation is the Optimum Route

Limited time & a world full of content

Busy person

Photo Credit: https://www.flickr.com/photos/ninonatividad/


@SeanClark

CURATIONCAN PROVIDE A SOLUTION


@SeanClark

What is Curation?

museum

Photo Credit: https://www.flickr.com/photos/stuckincustoms/


@SeanClark

The benefits of Curation

Regular Content

Knowledge

Idea Generation

Builds Authority

Positive SEO

Time Efficient


@SeanClark

Some great Curators


@SeanClark


@SeanClark

CURATIONHOW TO


@SeanClark

1. Define your

subject

2. Find contentsources

3. Add to your

Curation Tool of choice

4. Schedule on social every day

5. Curate a weekly article

6. Analyse the results

& adapt where

necessary


@SeanClark

Top Tips

1. Include unique content in curated articles that are

going on your own website or blog.

2. Ensure you link out to high

quality or respected sources.

3. Add value for the reader. 4. Build relationships with

those whose content you are curating. They will often help you maximise your reach or

add additional value.


@SeanClark

01379 330330

@getKurasie

[email protected]

W Kurasie.com

“Customers don’t buy your product or service, they buy your approach to solving

their problem”.Jeff Ernst, VP of Marketing at Forrester Research.

Thank You

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Social Media Curation and Content strategy

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