Social Media: Creating Conversations
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Transcript of Social Media: Creating Conversations
Creating
Conversation
Tips for #kidsyoga Social Media Success
@DonnaKFreeman
#yogainmyschool
Let’s Connect• Introduce yourself
• Exchange social media info
• Post using #kidsyogacon#NKYC2015
Social Media: all about conversation
of Social Media Success
s
Be authentic
Be authentic
It’s OK to have an opinion
Post behind the scenes photos
Shamelessly
unleash your
personality
Be timely
Be timely
Respond & Reply
Stay current – holidays, seasonal
Share news, events
Keep in Mind
• Simplicity
• Sensitivity
Be consistent
Be consistent
Brand consistency
Name Principles
Ideas Images
Schedule
Have a plan
Measure success
Adjust and focus
Be helpful
Be helpful
Empathize and focus on meeting
needs, solving problems
Key Question:
How can I make
your life better?
Be visual
Be visual
• Canva.com
• Pexels.com
• Flipagram
• Magisto
Long term memory
Emotional response
70% of sensory receptors
Be meaningful
Be meaningful
Encourage & support others
Be relevant & thoughtful
Know Your Metrics
What interests my
audience?
How/when are they
engaging?
Be positive
Be positive
Embody Mudita: being happy for
the joy others experience
Is this post?
• Interesting
• Useful
• Humorous
Be authentic
Be timely
Be consistent
Be helpful
Be visual
Be meaningful
Be positive
Bs
The What, How and Why of Social Media
Best Practices
• Post consistently – create a schedule
• Post native
• Longer text – “See More”
• 4-7x a week, max 2x a day
• 70-20-10 Rule
• Engage w community
Best Practices
• Microblogging >140 characters
• Retweet others
• Use .@ to make DM visible to all
• Strategically use #hashtags
• Do NOT link from Facebook
• 5-12x a day
Best Practices
• Visual
• Predominately female 40+
• Millennial Moms
• Search engine – descriptions 200-300
• Few/No #hashtags
• Do NOT use short links
• 7-15x a day
Best Practices
• #hashtags – 5 max
• Take better photos
• 1-2x a day
• Have a theme
• Engage w Likes
• Comment (use #hashtags)
• Repost Apps
Come on in.
Join the party!
Create Conversation• 7 B’s of Social Media Success• Best Practices
@DonnaKFreeman
@Yoga In My School
#yogainmyschool
#NKYC2015
Questions?