Social Media Contests Made Easy
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Facebook, Twitter, YouTube and Google+ each have specific guidelines on running contests and promotions, and we see hundreds of businesses violate these rules each day – running the risk of having their pages shut down. In this presentation, we’ll outline what you need to know to run effective campaigns on the latest social media platforms. Once attendees have an understanding of the possible uses and limitations of each platform, we’ll show you how to avoid spending thousands on third-party Facebook contest platforms by successfully incorporating Bronto into your promotions. We’ll close by sharing real life examples and results from effective social media contests.
Transcript of Social Media Contests Made Easy
Social Media Contests Made EasyCreating Winning Campaigns
The Playersa.k.a., your presenters
The Players
Reneé Spurlin, vice president of client services, communications 21 Sets social media strategy, launches platforms and
trains executives on social media best practices Social media chair/president-elect, AMA Atlanta @imapepper
Telleen Anderson-Lozano, account manager, communications 21 Runs successful social media strategies, contests
and content for B2B and B2C clients Google Analytics Certified Professional Marketing Experiments certification in Landing
Page Optimization @telleen
The Object of the Game
Benefits of Social Media Contests
Use social media contests to: Build fans/followers Drive conversations and
engagement Gain feedback Reward customers
Does it work? Cold Stone Creamery gained
66,000 new fans over an 8-week period with a flavor creation contest.
Crate and Barrel Ultimate Wedding contest gained 17,000 entries valued at more than $2,000 each.
Before You Roll the DiceTerms of Use
Facebook: Terms of Use
Must: Use third-party platform
i.e., tab, app, canvas page Have official rules releasing
Facebook from liability
Must not: Use Facebook features for registration Reward Facebook interactions Use Facebook features for voting Notify winners through Facebook
May: Require page like to access contest
registration
Twitter: Terms of Use
(Almost) Anything Goes
Only limitations: Don’t encourage
people to createmultiple accounts
Don’t encourageposting same Tweetrepeatedly
YouTube: Terms of Use
Contests only permitted for approved partners/advertisers Must have thousands of views on
multiple videos to be considered
If approved: Must be a game of skill May not use YouTube functions,
including views, likes or commentsfor voting
May not use data collected (even if user opts in)
Pinterest: Terms of Use
Contests not explicitly addressed in Terms of Use Brands are currently running sweepstakes, best
pinboard, like and repin contests
However, Terms include: “For personal and non-
commercial purposes” May not use “Pinterest
name, any Pinterest trademark, logo or other proprietary information without … express written consent.”
Google+: Terms of Use
Contests/Sweepstakes/Promotions
Pop Quiz: Is this contest “legal”?
Pop Quiz: Is this contest “legal”?
Pop Quiz: Is this contest “legal”?
Pop Quiz: Is this contest “legal”?
Setting Up Your Game BoardContest Types
Facebook: Contest Types
Sweepstakes Complete a webform to be
entered to win
Facebook: Contest Types
Trivia
Complete a webform with correct answer to be entered to win
Facebook: Contest Types
Nomination/Voting
Webform for nominations Select finalists Webform for voting
Facebook: Contest Types
Photo/Video contest
Provide link to submission
Twitter: Contest Types
Sweepstakes Followers @Replies Retweets Hashtag use
Twitter: Contest Types
Trivia Participants use @Reply to answer
Twitter: Contest Types
Content Ask people to post comments or photos on
particular topic
Twitter: Contest Types
Reward purchase or visits Contest participants end invoice number or photo
Pop Quiz: What’s Wrong with This Picture?
Pop Quiz: What’s Wrong with This Picture?
Pop Quiz: What’s Wrong with This Picture?
Choosing Your PartnerIntegrating Bronto
Why Bronto?
Integrate contest entries with your database.
Simplifies automated campaigns to entrants. Voting reminders Winner announcements Special offers
Other third-party applications require subscription fees or shared data access.
Creating Your Entry Form
Use Bronto webforms to support social media contests: Determine entry method
check box, comment box, link submission, etc.
Determine fields needed Don’t forget the opt-in
Create form Link to official rules
Creating Your Entry Form
Embed Bronto webform code into Facebook tabs through iframe app
Determine whether to require likes on Facebook to access form.
Winning MovesFinal Tips
Final Tips
Contests also must comply with applicable local laws.
Be creative!
Test Change prize levels, messaging,
entry methods, etc.
Measure results.
Instant Replay
Use contests to: Gain fans/followers Increase engagement Drive conversations
Pay attention to Terms of Use Each platform unique Change often
Use webforms to create: Sweepstakes Trivia contests Voting competitions And lots more
The Game is Over
Contact Us:
[email protected]/@imapepper
[email protected]/@telleen
404-814-1330
www.c21pr.com
