Social Media Content Strategy. Modulo N.3
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Transcript of Social Media Content Strategy. Modulo N.3
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SOCIAL MEDIA CONTENT STRATEGY
CONTENT MANAGEMENT
CONTENT LISTENING
CONTENT EDITING
CONTENT MONITORING
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One way to ensure the content you share on social is
balanced with a mix of megaphone and conversation is to
use a social media sharing plan. We’ve covered some useful
plans before:
4-1-1 – 4 pieces of content from others, 1 reshare, 1 self-
serving post
5-3-2 – 5 pieces of content from others, 3 from you, 2
personal updates
Golden Ratio – 60% others’ content, 30% your content,
10% promotional
Rule of Thirds – 1/3 posts about you, 1/3 curated
content, 1/3 conversations
Buffer blog
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SOCIAL MEDIA CONTENT
FOR NO-PROFIT
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Steven Shattuck (Hubspot) proposes a three-part system
for non-profits, the “Three A’s”:
Appreciation
Advocacy
Appeals
Appreciation – 1/3 of your social updates should recognize
your donors, supporters, volunteers, and employees
Advocacy – 1/3 should engage and share with the content
of other groups or nonprofits who are relevant to your
area
Appeals – 1/3 should solicit donations or help
Buffer blog
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(visual) CONTENT EDITING: TIPOLOGIE
DI CONTENUTI VISUALI
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(visual) CONTENT EDITING:
CITAZIONI
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(visual) CONTENT EDITING:
NUMERI / INFOGRAFICHE
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(visual) CONTENT EDITING:
MEME
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(visual) CONTENT EDITING:
VIGNETTE/FUMETTI
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(visual) CONTENT EDITING:
PRESENTAZIONI / SLIDESHARES /
EBOOKS
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(visual) CONTENT EDITING:
TITOLI DEI POST in FORMATO
IMMAGINE+TESTO
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(visual) CONTENT EDITING:
GALLERIE FOTOGRAFICHE
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(visual) CONTENT EDITING:
ALTRO
slideGIF
animati
MicrovideoMotion
Graphics
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Ok, ma non tutti sono designer!
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http://www.setupablogtoday.com/2015-social-media-image-sizes-guide/
http://www.omnicoreagency.com/essential-social-media-design-sizing-cheat-
sheet/
(visual) CONTENT EDITING:
COMPRENDERE I FORMATI
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Produzione/Editing Visual Content
PABLO
https://buffer.com/pablo?utm_source=hellobar22&utm_medium=blog&ut
m_campaign=pablosoftlaunch
CANVA
https://www.canva.com/
POWERPOINT templates (hubspot)
http://blog.hubspot.com/marketing/free-ppt-infographic-templates-
designs-ht
Modifica dimensioni/ritaglio
SOCIAL IMAGE RESIZER
http://www.internetmarketingninjas.com/seo-tools/favicon-
generator-crop-images/
Archivi Icone e Grafiche
ICONFINDER
https://www.iconfinder.com/
NOUN PROJECT
http://thenounproject.com/
SFONDI BLURGROUNDS
http://downloads.inspirationhut.net/category/backgrounds/blurgrounds/
SFONDI PATTERN
http://subtlepatterns.com/
http://thepatternlibrary.com/
COLOR PALETTE
http://www.pictaculous.com/
SFONDI IMMAGINI
https://blog.bufferapp.com/free-image-
sources-list
Stock Photos
50 fonti selezionate
https://blog.bufferapp.com/free-image-
sources-list
Creazione Infografiche
Easel.ly
http://www.easel.ly/
PIKTOCHART
http://piktochart.com/
INFOGRAM
http://infogr.am/
(visual) CONTENT EDITING: GUIDA
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CONTENT MANAGEMENT: GUIDA
HOOTSUITE BUFFER
POSTPICKER
https://www.postpickr.com
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CONTENT LISTENING: GUIDA
MENTIONTALKWALKE
RGOOGLE ALERTS
BUZZSUMOHASHTAG
SCOUT
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THE GUARDIAN7 regole per una gestione ottimale dei contenuti
Link: http://www.theguardian.com/media-network/2015/oct/26/social-media-marketing-rethink-community-
management
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Less is more non è solo una
scelta, è quasi un dovere
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I video sono potenti, ma se
tutti li usano è più difficile
farsi notare
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Il miglior contenuto potrebbe
provenire da un utente (e
non da un comunicatore
professionale)
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La 'conversazione online' non
consiste semplicemente nella
produzione di campagne che
rendono più simpatico un brand
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La verità è sexy e continuerà a
esserlo per molto tempo
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Le aziende sono guidate dalle
persone e non dai dati
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Basta report troppo frequenti,
basta report concentrati solo
sul digitale
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