Social Media: Connecting The (Candy) Dots
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© 2010 Bloomberg Marketing NAWBO EduPanel Social Media: Connecting the Dots developed & presented by: toby bloomberg bloomberg marketing/diva marketing 1-12-2010
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Presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners). We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics ... however .. as is sometimes the case one dot led to something slightly different.
Transcript of Social Media: Connecting The (Candy) Dots
© 2010 Bloomberg Marketing
NAWBO EduPanelSocial Media: Connecting the Dots
developed & presented by:toby bloomberg bloomberg marketing/diva marketing1-12-2010
© 2010 Bloomberg Marketing
1. What exactly IS “Social Media”?
2. Is Social Media right for my business right now?
3. Which tools/channels/tactics should I begin with?
Conversation Guide
© 2010 Bloomberg Marketing
What Exactly Is Social Media?
© 2010 Bloomberg Marketing
graphic from Marketing Research John Alevizos 1956
© 2010 Bloomberg Marketing
Multiple platforms/ Technology
Sharing ideas and knowledge
Creating awareness for your company, brand
Positioning yourself as an industry (thought) leader
© 2010 Bloomberg Marketing
Is Social Media right for my business …right now?
1940s2000s
1996
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
Which tools/channels/tactics should I begin with?
80% is Strategy. 20% is Technology Forrester Research
© 2010 Bloomberg Marketing
2 Financial Institutions: Same But Different
Tweets
Tweets
© 2010 Bloomberg Marketing
Digital
Home
Digital Home Spokes Social OutPosts
Priority 1 Priority 2 Priority 3
Resources/50% Resources/35% Resources/15%
© 2010 Bloomberg Marketing
N: Nurture
A: Adventure
W: Watch
B: Benefits
O: Objective
Social Media With A NAWBO Twist
© 2010 Bloomberg Marketing
www.mashable.com YouTube videos Google search Twitter search www.chrisbrogan.com www.bellawebdesign.com www.divamarketingblog.com www.marismith.com/blogBooks The Digital Handshake by Paul Chaney Twitter Power by Joel Comm, Anthony Robbins, Ken Burge
Learn more about NAWBO www.nawboatlanta.org
Websites/Blogs
© 2010 Bloomberg Marketing
Toby Bloomberg:
I
My Life In Social Media
© 2010 Bloomberg Marketing
From Diva Marketing To YOU! Toby Bloomberg
Bloomberg Marketing/Diva Marketingwww.divamarketingblog.com
@tobydiva
