Social Media Conference 2015 - Manchester
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COPYRIGHT JAYWING PLC 2015 Social Media Conference 2015
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Transcript of Social Media Conference 2015 - Manchester
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RIGH
T JA
YWIN
G PL
C 20
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Social Media Conference 2015
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An introduction to Jeremy Waite
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- Work harder than anyone else
- Be better prepared- Have more research
up your sleeve
Best business advice
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• Speak to customers on their preferred channel.• Biggest problem is personification.• Invisible platforms are set to become a problem.
Building relationships
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The one sentence business model
I’m going to do____ to make____ better as measured by____ and
this is worth____.
http://www.slideshare.net/jeremywaite/building-a-social-brand-in-2016
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Twitter Training
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The definition of psychopath:
‘A person with a psychopathic personality, which manifests as amoral and antisocial behaviour, lack of ability to love or establish meaningful personal
relationships, extreme egocentricity, failure to learn from experience, etc.’
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Twitter Listening Tips
Search for these terms on Twitter and refine the results by ‘people you follow’:
- New- Happy- “Anyone recommend” Leeds
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LinkedIn Training
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LinkedIn Tips
- Who views your profile- Personalisation is key- What statuses to post- Why you should publish content- First message etiquettehttp://www.slideshare.net/renepower/linkedin-essentials-for-socialmediamcr-02dec15-final
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Sounding Human
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Who is ‘Jaywing PR’?
• She’s a woman called Lauren.
• She’s versatile.• She’s sociable. • She’s well-informed. • She’s timeless.• She’s creative.
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Snapchat
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How to sound human
• Create your character• Put them in each social situation and
imagine how they’d act• Discover their voice • Brands are in disguise on social media • Find the balance
