pwcom.co.uk

Ecobuild BiteSized – March 2012

Social Media and Sustainability Communications

Paul Wilkinson(pwcom.co.uk)

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video – mobile - telephones - ICQ

- IM – email – EDMS -

groupware – FTP – websites –

texts - intranets – portals video-

conferences – extranets –

web-conferences –

file-sharing (P2P) – discussion

forums – homepages –

wikis VOIP - podcasts - blogs – Twitter – RSS – Facebook – web

communities – Apps - RFID -

tags – GPS – IoT – QR codes -

mashups –virtual worlds –

Augmented reality – Web 3.0

– etc

Face-to-face

Hand drawings

Physical models

Telegraph

Photography

Written word

Messengers

Printing

Telephone

Telex

Fax Radio – TV

computers

time

num

ber

of to

ols

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• Web 2.0 or social media – What is it?

(Sources:Wikipedia; Kaizo; Euan Semple)

“People having conversations online”

• the use of web technologies and web design to enhance creativity, information sharing and collaboration among users.

• “globally distributed, near instant, person to person conversations”

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Why does Web 2.0 matter?

More

interactive

mass media

Direct… real-time!

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Why does Web 2.0 matter?

• 800m global users= internet 2004

• 29.8m UK profiles

• 58% of all UKpeople online

• 52% of all UKsocial networkvisits

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Why does Web 2.0 matter?• In November 2011, UK LinkedIn

membership passed 8 million• Two thirds of UK professionals profiled• 25% of FTSE100 hire via LinkedIn• 6.1m UK visits per month

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Why does Web 2.0 matter?

• 175m+ registered accounts (100m active)

• 250m Tweets/day (up from 2m/day in 2009)

• c. 7m UK users

• UK = 4th most active Twitter population

• 3.4% of UK social network traffic

• 24% UK smartphone users access Twitter

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Why does Web 2.0 matter?100m global users (July 2011-February 2012)

Now adding 750,000+ users per day

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Why does Worldwide Web 2.0 matter?

• Smartphone sales (100m) passedsales of laptops (94m) in Q4 2010

• By 2014, mobile internet usewill overtake desktop access

But...

• Only 20% of FTSE100websites support mobile

Source: Techcrunch

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Why does Web 2.0 matter?• biggest driver of UK mobile internet

adoption is social media• social networking services (57%), ahead

of email (53%), search (42%)• 27% of UK population

have smartphones

Source: Ofcom Communications Market Report 2011

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• Changing meetings/events

Hybrid = online + face-2-face

• Real-time sharing/feedback

• Multiple locations

• We are all broadcasters now!

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New construction communications….

A Web 2.0 revolution!

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Changing AEC services, new opportunitiesExamples:

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Woobius Eye (in Beta)

• Share cameraview remotely

• Mark-up anddiscuss inreal-time

• Conference call• Literally

“see what I mean?”

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Woobius Showcase

• Application to create iPhone/iPad apps for construction businesses

• “portfolio in your pocket”

• Innovation = differentiation

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OpenBuildings.com• Crowd-sourced wiki

about buildings• Facility for local

consultation• Marketing platform• iPhone, Android

apps

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Clippings.com• A “Pinterest for AEC”• Crowd-sourcing

design ideas• Marketing platform• expect Pinterest-

style mobile apps soon

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Location:• Augmented reality• Rich mobile

information

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Localism:• Democratic design• Community engagement

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Bristol Water• Bentley Exor Street

Works Manager• Streetworks map

and register updated in real-time

• Mash-up with traffic data

• Public information

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Supply chain, workforce and recycling management by location

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Project manager diary as a blog?

Multi-media:

- photos

- video

- timeline

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Senubo (in Beta)

• Social business for construction

• PC and smartphone• On-site data

download and data capture

• Real-time reporting and status updates

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Real-time building services (or other) data

“Internet of Things”

Real-time feedback on

building performance

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Q&AThank you

Contact: Paul WilkinsonWebsite: www.pwcom.co.uk

Tech blog: www.extranetevolution.comPR blog: www.blog.pwcom.co.uk

Email: paul.wilkinson@pwcom.co.ukTel: +44 (0)20 8858 1104

mob: 07788 445920Twitter: @EEPaul

http://www.google.com/profiles/paul.wilkinson19