Accelerating success.

Social MediaColliers International | West Michigan

What is Social Media

2

Our mission now is to pave paths to future relevance. The reality is that we are as much competing for the future; locally and regionally, as we are for the moment. As a result, we are perpetually competing for relevance.  Because Social Media can be initialized by anyone in the company, the answer to “What department owns advertising?...” is everyone. 

What is Social Media

3

Web 2.0 = User generated content of internet based applications

Sometimes referred to as (CGM) Consumer Generated Media

Real Time = Reactive vs. Delayed

ROI $ Value of Social Media

4

ROI of Social Media = What’s the ROI of TV, Radio, Print Ads………….Cost per thousand people (Impressions) = (CPM):

Cost Per ImpressionCable TV = $7Newspaper = $32Magazine $20Outdoor Billboard $4Radio = $8Facebook $0.25

“Social Media is today as News Paper, Radio and

Television was to previous generations. If you always

had it – you don’t think twice about it. “

Social Media Trends

5

Social Media in West Michigan…

DMO = Destination Marketing Organization

January 2011 – Michigan ranks #1 – United States Tourism for the 7th time in a row

Facebook - Twitter - Flickr - LinkedIn - YouTube - Blog

Social Media icons and links on websites

Geo-location Involvement

Certified Site Traffic Measurement-

User Generated Content/Review Site

1. Michigan2. Colorado3. Virginia4. Oregon5. Florida6. Pennsylvania7. New York8. Hawaii9. Tennessee10. Arizona

Technology Trends…

6

65% of working Americans with mobile phones are on smart phones with web-based utilities and social media apps

3-Screen Theory

Real Time = Reactive vs. Delayed

Signage, Downloads & Media

LinkedIn

7

Business Networking

Social Mapping

Messages vs. Dialogue

Strategic Connections vs. “Fans”

Email Signature – Other “Likes”

Participation

Professional

Networking

Messaging

Recruiting

Specified Dialogue

FACEBOOK

8

Business Page vs. Personal Account

Friends vs. Fans

Photos - Videos - Links - Comments

Recruiting Fans and Promotion

Email Signature – Other “Likes”

Participation

Professional

Personal

Reactive

Branding

Information

Community

Social Media in CRE

9

What Social Media can do for you as a Real Estate Professional

Build a personal brand

Distribute expertise and “fish hook” information

Build smarter relationships (LinkedIn)

Gather information from other experts

Sell and expose deals, ideas and property information

Social Media Best Practices

10

How, What & When to “Post”

Personal vs. Professional without losing your “touch”

Quantity and Timing

Themes, variety, accuracy

Original vs. “Passed On” Posts

How much is too much “Selling” vs. “Branding”

Social Media Best Practices

11

1. Don’t be afraid to show you are human

2. Post more photos and videos (Facebook)

3. Put your fans in charge every now and then

4. Target your audience – track your performance

5. Watch your post frequency and timing

6. Have a unique voice

Social Media Examples

12

Coy Davidson & Justin Amash

LinkedIn Group (Individual, Group, Company)

YouTube (Columbus Office, Forecast Event, Dylan Taylor)

http://www.youtube.com/watch?v=5THNVprTRws

http://www.youtube.com/watch?v=22l1LY17cH4

Twitter (Media, Colleagues, Companies, Community)

Building a Specialty Group Page

13

Specialty Group Page

Collaborative Effort

Client Engagement – Referrals

Less Time = More Content

Selling looks less “Egotistic”

Colliers West Michigan Rocks!!!!!!

14

Thank You!