Social media collaboration within a complex organization
15
© 2014 Sprinklr. All rights reserved. Social media collaboration within a complex organization
-
Upload
brendan-dodds -
Category
Social Media
-
view
176 -
download
2
description
Enabling effective communication and sharing of ideas and best practices within a large organization can be a challenge. As Part of Sprinklr's Social @ Scale event, 8 April 2014, I was asked to share how we tackled it at EY. I shared the story of how I introduced our Social Media Network, and how we continue to use it to share with and learn from a community of 650+ professionals with an active interest in the topic. Learn the three simple communication channels we use, and the key principles that keep our diverse, global community of busy people engaged and sharing. Upcoming Sprinklr events: http://www.sprinklr.com/resources/sprinklr-events/ These are my personal experiences and opinions. No relationship between Sprinklr and EY is implied.
Transcript of Social media collaboration within a complex organization
© 2014 Sprinklr. All rights reserved.
Social media collaborationwithin a complex
organization
© 2014 Sprinklr. All rights reserved.
Collaboration best practicesBrendan DoddsGlobal Social Media Product Manager, EY
Social @ Scale, 8 April 2014
© 2014 Sprinklr. All rights reserved.
© 2014 Sprinklr. All rights reserved.
Complexity at scale
© 2014 Sprinklr. All rights reserved.
The journey
Source:
© 2014 Sprinklr. All rights reserved.
The reality
%$*&!
© 2014 Sprinklr. All rights reserved.
A solution at EY – the External Social Media Network
© 2014 Sprinklr. All rights reserved.
The network unites the functions around shared goals
Recruitment
PR
Digital
Risk Mgmt(and
whoeverelse I’vemissed)
Knowledge /SMI
Clientserving
Marketing
xSMN
© 2014 Sprinklr. All rights reserved.
Webcasts
NewsletterCommunity
xSMN
Three communication channels
© 2014 Sprinklr. All rights reserved.
AboutExcepteur sintoccaecat cupidatatnon proident, suntin culpa qui officiadeserunt mollit animid est laborum.
Useful linksUt enim ad
Minim veniam
Quis nostrudexercitation
HeadlineLorem ipsum dolor sit amet, consectetur adipisicing elit, sed doeiusmod tempor incididunt ut labore et dolore magna aliqua.
HeadlineUt enim ad minim veniam, quis nostrud exercitation ullamco laborisnisi ut aliquip ex ea commodo consequat. Duis aute irure dolor inreprehenderit in voluptate velit esse cillum dolore eu fugiat nullapariatur.
HeadlineExcepteur sint occaecat cupidatat non proident, sunt in culpa quiofficia deserunt mollit anim id est laborum.
HeadlineExcepteur sint occaecat cupidatat.
From the community
• Lorem ipsum dolor sit amet?• Consectetur adipisicing elit - infographic• In voluptate velit esse cillum dolore eu fugiat nulla pariatur.
New social media profiles
• Lorem ipsum - dolor sit amet• Consectetur - adipisicing elit• In voluptate velit - esse cillum
Calendar• Lorem ipsum -
dolor sit amet• Consectetur -
adipisicing elit• In voluptate velit
- esse cillum
Why am I receiving this?Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed doeiusmod tempor incididunt ut labore.
Top stories: news andfeatures
Newly deployed profiles, todrive awareness and sharing
Recent activity in thecommunity
Called “Newslettr” – a nodto the convention ofdropping a vowel
Featured content
About this newsletter andsubscription info
Calendar of upcomingtraining, webcasts and more
Social media guidelinesand other resources
Monthly newsletter
© 2014 Sprinklr. All rights reserved.
Community
© 2014 Sprinklr. All rights reserved.
Bi-monthly webcasts
Guest presenters
Rotating timezones
150+ participants
Live chat
Sample agenda:•Latest news
•The rise of the social enterprise
•Making a statement with EYVoice
•YouTube: Destination or depository?
•To blog or not to blog? Lessons from pilots
•Q&A
Content to bereused:•Timed agenda
•Audio files
•Slides
•Transcript
•Captured chat
INPUT OUTPUT
© 2014 Sprinklr. All rights reserved.
• “Gets better and better each time! The topics today were terrific”
• “This has become a super-valuable hour of information relevant to nearly every marketer at EY”
• “So incredibly funny and refreshing … I'm still laughing today”
• “Awesome job, great session. Very impressive to see the quality of the work going on”
• “This is great stuff”
• “Enlightening and well-run … I had no idea we were this advanced in our use of social media”
• “Great food for thought for future application”
We’ve had great feedback from members
© 2014 Sprinklr. All rights reserved.
The formula that works for us:1. Hyper-accessible
2. Community focused3. Playful
© 2014 Sprinklr. All rights reserved.
Thanks@BrendanDodds
linkedin.com/in/BrendanDodds
