CAREER AND EDUCATION OPPORTUNITIES Marlene Mixa Outreach Coordinator CBJT Grant Project.
Social Media Classroom and Outreach Opportunities in Higher Education
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Transcript of Social Media Classroom and Outreach Opportunities in Higher Education
Social Media Opportunities in Higher Education
Ana Tellez
February 2011 – Teachers College, Columbia University
Agenda
Social Media Trends & Characteristics1. Who’s participating in social media and how often?2. Sampling of specific platforms we can use
Rising to the Challenge: Opportunities! 1. Using Pressible in the Classroom2. Using Wordpress in the Classroom3. Using Twitter for Outreach 4. Using Facebook and LinkedIn for Outreach
Assessing Feasibility: Where should we start?Questions / Open Discussion
Overview ofSocial Media Trends &
Characteristics
Interconnected
Do you read blogs?
Blogging Trends
One in three internet users read blogs. 14% of online adults write a blog. 79% of bloggers have a college degree
What is Wordpress
Wordpress is the largest self-hosted blogging tool in the world.
Wordpress is an open source project. It's free and people all over the world contribute to its continual improvement.TC offers wordpress as a resource for programs and faculty to build more collaborative websites including blogs, newsletters, etc. Contact the Web Office at TC to get started.
Do you use wikis?
What are other ways you collaborate online?
Characteristics of Online Communities
They are continuous, not temporal - there is a core membership that interacts together over a longer period of time.
Communities gather around a concept or a specific goal.
Communities take on various conversations and activities, led by different members over time.
People within communities get to know each other and interact regularly without centralized facilitation.
What is Pressible
Pressible is a free, online publishing service supported by EdLab at Teachers College, Columbia University.
You can create personal or multi-author sites. Sites can be used for a range of purposes, including personal blogging, group blogging, and other kinds of outreach.Every site is part of the Pressible networkTo get started, go to pressible.org and create a site. In-person support is available at the Gottesman Libraries.
Do you have a Facebook account? LinkedIn? Other?
Social Networking Site (SNS) Trends
46% of online adults in the U.S. have a profile on a social networking site (up from 8% in 2005)Social network or blog sites are visited by ¾ of global consumers who go online.
91% of mobile phone users go online to socialize
Facebook Trends
Facebook has over 500 million active users
Facebook is the most popular online social network for adults in the U.S. (73% of adult SNS users have a Facebook account).
40% of users have gone to college50% of active users log on to Facebook in any given day
LinkedIn TrendsLinkedIn has over 66 million users worldwide
Over 5 million of its users work in EducationOver 4 million of its users work in Government
48% of users have gone to college34% of users visit the site more than once a month
Do you tweet?
Twitter TrendsTwitter has over 100 million users
In a survey of 1,400 higher education professionals, 35% use Twitter
Most use it to share information with peers and/or as a real-time news source
38% of users have gone to collegeTwitter attracts 190 million visitors per month (unlike Facebook and LinkedIn, users don’t have to be registered to view content)
Rising to the challenge: Strategy Recommendations
Social Media Platforms allow learners to...
create
collaborate
connect
share
participate in a learning community
6 characteristics that make social media strategies successful
Plan ahead for content: content knowledge and availability are important; create a monthly content schedule
Conduct initial outreach to stakeholders: Introduce the group to relevant stakeholders on each platform
Be personable and interactive: This means being responsive to inquiries and comments as well as keeping your finger on the pulse of the discourse you are a part of (e.g., education leadership)
Share resources beyond TC: Engage users by sharing helpful resources outside your own content
Understand web etiquette: Each platform is a bit different, so get to know your web environment
Evaluate your work: Find ways to measure success and adjust your strategy accordingly every so often
Pressible Approach
Suggestion: Create a Pressible site for a program within Education Leadership so that students and faculty across the program can interact online and share news and other information with each other.
Main objectives: To create an online community in Education Leadership
Frequency of scheduled posts: Ongoing (as needed)
Content focus: Field news and research, events, etc.
Presssible Example #1
Blogging Approach
Suggestion: Create a class blog that doubles as a syllabus for the course so students can access the syllabus electronically and additional relevant resources can be posted throughout the semester by faculty and students, e.g., links to articles, videos, etc.
Main objectives: To provide students with a continually evolving set of resources for a course and to build their media literacy so they can apply online collaboration skills in their future research and work.
Frequency of blog updates: As needed (ideally on a weekly basis)
Content focus: Syllabus content and space for students to comment on weekly discussions
A Different Classroom Blogging Example
A TC Wordpress Use Example
Higher Education Blog Example #1
Higher Education Blog Example #2
Twitter ApproachRecommendation: Collaborate with @TeachersCollege account that’s already on Twitter to provide them with content
Main objectives: Publicize news & publications by program faculty, attract prospective students, direct alumni to LinkedIn group
Frequency of scheduled posts: As needed**
Content focus: Send periodic reminders about upcoming application deadlines
Send alerts about upcoming events & new publications
** Having our own Twitter account would require planning for daily tweets and keeping up an ongoing content schedule. We don’t have the necessary staffing for this level of
http://commoncraft.com/twitter-search
Twitter Example #1: Teachers College
Twitter Example #2: Education Sector
Facebook ApproachRecommendation: Create Facebook Group “Education Leadership at TC”
Main objective: Recruit prospective students and gather alumni
Frequency of scheduled posts: Once a week
Content focus:Send periodic reminders about upcoming deadlines
Send alerts about upcoming events
Encourage inquiries so prospective students can learn more about program offerings
Share news relating to education leadership (as a whole, not just Columbia-related)
Facebook Example #1: Connected Principals
Facebook Example #2: Boston Public Schools
LinkedIn ApproachRecommendation: Create Subgroup “Education Leadership Alumni” within Teachers College Organization & Leadership Alumni Group**
Main objectives: 1) Gather alumni so they can share information and resources; 2) encourage alumni to help recruit prospective students
Frequency of scheduled posts: As needed
Content focus: Job opportunitiesIndustry-related news (e.g., new standards or publications)Encouraging alumni to share relevant articles, job opportunities, etc.
LinkedIn Example #1:TC Organization & Leadership Alumni
Group
LinkedIn Example #2: Georgetown
Assessing Feasibility: Where can we start?
If you have questions about my presentation, you can contact me here: