Social Media Check-UpPBS Interactive Webinar

February 22nd 20111pm EST

Today’s webinar will incorporate a LIVE demonstration of

Cover It Live.

Take full advantage of this webinar by visiting the link below

http://to.pbs.org/cildemo

Top Social Trends for Media in 2011• Checkin Based Marketing Expands• Mobile/Multi-Screen Engagement• Consumer Content Curation

(Flipboard/Paper.ly)• Social Commerce

National Social Network Activity• PBS Facebook Fan Page

– 568,000 Likers• @PBS Twitter Profile

– 678,000 Followers– Twoolr Reports

National On-site Activity• PBS.org

– Nearly 15,000 Likes/month– Nearly 50,000 Shares/month– Very high rate of engagement on posts

• Video.PBS.org– 11,000+ Likes/month– 20,000+ Shares/month

Social MediaStrategy Housekeeping

Facebook Fan Page Updates• Tab Applications are now in the Sidebar• Photo Strip at the top• Smaller Profile Picture• Featured Favorites• Declutter your wall• Post as the page (on other pages too)• iFrame support

Engage Site/Directory Redesign• Migration of the former Engage site into

PBS’ Bento platform, aligning with the redesigned PBS.org

• Updated Twitter Directory• New Facebook Directory

PBS Video: Viral Player• Sharing Has Its Benefits• Increase your video views• Great for viral distribution to new

communities you wouldn’t otherwise reach

• Good source of inbound links for SEO

• Unique asset for keeping influencers engaged and writing about your content

• Tips:• Turn on embed/sharing

capabilities• Encourage Sharing:

– Tell site visitors about the embed feature

– Work the embed feature into your pitches to journalists and bloggers

– Ask featured guests to include video on their sites

• In COVE admin, include direct link to relevant program page (don’t use vanity URL)

Social Media Tools

Disqus• 117 Sites

Onboarded• 2,000+

comments/month

• 14% Registration rate

Registered User Base

StoryBoard• 35 UGC Campaigns in 2010

– 1,411 Submissions by 6 shows and 4 stations

– 2009: 45 campaigns by 10 shows and 9 stations

• Moving to Open.PBS for collaborative development

Share• Sharing partner remains Gigya

– Best resource for documentation is on the Gigya wiki.

– New ‘reactions’ and ‘simple’ widget lowers the bar for your users to share content

• Analytics are best in class, including return traffic and demographic data.

• Other Share button providers sell your analytics data, and data about your users

Widget Builder• 131 Widgets created by 16 stations and 7

shows• Templates include

– Automated Video player– Video playlist player– Javascript headlines widget– RSS feed widgets

UUA• Recent Enhancements*

– Logout– Enhanced API allowing for multi-platform

registration and login experiences• Upcoming work

– User Profile Enhancements– Visual Design Improvements

*Provided by PBS Education group

CoverItLive – Live Web Events• PBS has licensed the Enterprise version for

producersFeature Free Enterprise

Readership Limit 5,000 readers/month Unlimited participants

Advertising May show ads No ads

Upcoming Chat landing pages

n/a Tickers, and modules showing previous and upcoming chats

XML feeds/SEO friendly options

n/a Export chats via XML live

Q&A