Social media : New challenge for Media

Educators

Dr Ashok Sharma, Assistant professor

Institute of Mass Communication & Media Technology

Kurukshetra University, Kurukshetra

Email – akkumar@kuk.ac.in, lectashok@gmail.com

Social media danger ? "Social Media misuse needs to be checked" Prime minister

Manmohan singh

"There is no effective mechanism at present to stop the spread of hatred during inducing material on social media"- Akilesh yadav, chief minister, Utter Pradesh

" Social media service provider should have the capacity to identify the people who sends such material –Bhupinder sing hooda, chief minister Haryana

" There should be a social media laboratory under the state intelligence department to monitor posts likely to endanger communal harmony"-Prihviraj chavan, chief minister, Mharastra

Google quote

"Social media is like teen sex, every one wants to do it. Nobody knows how? Everyone hopes it will be great when they finally do it"

Social Media Platforms • Social Media-Internet forums, Blogs, Wikis,

Social networks, Podcasts etc.

• Social Media are Interactive platforms where individuals and communities create and share user generated content,

• Creators of new cyber-geography

According to Internet & Mobile association of India 58.4 Crore

mobile & 14.5 crore internet media user in India

84 % of social media user are school & college going young minds

of this country

Impact of Social Media • Everyone is now journalist upload content

and publish on any website • News & information available any time any

where • Maximization of information this is good

for society

• Socio-Political Movements where social media acted as a opinion maker and opinion shaper- Arab spring-Egypt, Tunisia, Syria, Libya Anna Hazare , Lok Sabha elections, Delhi Gang rape case.

Other pictures of social media

• Dominant negative effects which are- social, psychological, behavioural, cultural and even physical too.

• One of the most popular sites Facebook gives false sense of security where as it can be accessed to personal information.

• Other social networking sites such as my space etc. offer even less security and protection because they are open to anyone.

• Monitoring of social networking sites and their regulation is almost impossible.

• Inappropriate pictures, statements hunt one and another and are breach of privacy.

• Hatred, vulgarity, unparliamentarily postings are common.

Other pictures of Social Media

• Hackers hack the account and can lend you to any kind of trouble- financial, social, national security breaching, fraud etc.

• Web is a source of useful information but when used without restrictions creates dangerous environment. Pornographic, erotic websites attract users. Harassment, bullying, sick comments are the dangers.

Impact on journalism • Death of professional journalism ?

• Accountability, ethics standards are at risk

• Leading to a Chaotic society

• Miss information campaign will on the rise

• Half bake information will be availabel to people

Why Young people are using these platforms?

• "They want to make a difference in the society"

• Choice of occupation is also a mission for the young minds

• They want to be story tellers of the society

• They are ready to be the mirror of the society

Can we preserve journalist & journalism in future ?

• We can no longer claim exclusive preserve of journalist & journalism in future.

• Social media gave power to disseminate news & information internationally in a instant

Loosing distinction between journalist & communicators • New media producing a new breed of

young communicators & journalist

• New media become a alternate platform for

journalist who working with mainstream

media

citizen become a reporter

• Ordinary citizens are producing report, commentary and opinion are now a days

• Our challenge is educate our fellow citizen on the mindful use of this freedom

BRIDGING ?

Class room

Social Media

Newsroom

Suggestions • We should educate journalist, serious

bogglers, citizen journalist to adopt a mindful approach to their news & commentary.

• We should think carefully about the readers, audience,

• Government should evolve a system of check & balances

Suggestion

• Structural changes in the education system & the syllabi of the media education

• Practical & field oriented education

• Capsule training program for new breed of journalist

• News Flow should be regulated

• Frequency of publication of news by the main stream media will have to be change to meet the new rising needs of the society

• Do not post private information • Stay safe • Utilize privacy settings- you can control who has access to

your personal information. • Place high security settings • Use different password for social networking sites than you

use for online banking • Do not divulge information to others. • Be careful while clicking on links which has come from

‘friend’. • Install a data protection software • These sites influence our maturity level, health and

affection towards other. • Go out in the real world. Meet people and take time to know

someone in person rather than through computerized interaction.

• It is zero face to face interaction and make you idle and glue to PC/phone etc. and physical activity.

How to handle social media- Some Tips

Thanks…