Social Media CCC 4/26/11
Transcript of Social Media CCC 4/26/11
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California Coastal CommissionApril 26, 2011
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Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
http://www.wikipedia.org
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More simply put…
Social media is peoplehaving conversations
online.
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The old communication model
was a monologue.
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The new communication model
is a dialogue.
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IT’S NOT A FAD.
IT’S A FUNDAMENTAL SHIFT IN THE WAYWE COMMUNICATE.
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BUT I HAVE A WEBSITE
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TRANSPARENCY
PUBLIC PARTICIPATION
COLLABORATION
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IT TAKES
people, technology and time
…all of which are limited resources.
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Tweeting tweets on
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LETYOUR BIRDIE FLY…
#Hashtags
URL Shorteners
RT = retweeting
@reply or direct messaging?
Getting fancy: HootSuite vs Tweetdeck
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SHARE INFORMATION OF VALUE
FOLLOW PEOPLE OF INTEREST
BE CONSISTENT
ASK AND ANSWER QUESTIONS
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Facing up to
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FAN PAGE OR FACEBOOK GROUP?
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SHARE CONTENT ON PAGE
FOLLOW PEOPLE OF INTEREST
BE CONSISTENT
ASK AND ANSWER QUESTIONS
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The rules of engagement:SOCIAL MEDIA
Be judiciousBe judicious
Be smartBe smartIt’s a conversationIt’s a conversation
Create some excitementCreate some excitement
Be a leaderBe a leader
Did you screw up?Did you screw up?
Before you hit enter…Before you hit enter…
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SOHERE’SWHATYOUNEEDTODO:
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DEFINE YOUR SOCIAL MEDIA STRATEGY.
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HOPE IS NOT A STRATEGY.
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Connect with me (please!)
Siobhan DolanSocial Media Evangelist + Director of Communications
Mobile: 323.854.9657Email: [email protected]: msvdolan1Website: http://www.desalresponsegroup.org Twitter: http://www.twitter.com/desal_response Facebook: http://www.facebook.com/whoiamtoyou