Social media case study: Virgin Atlantic - developing as a social business
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Virgin Atlantic Travel social media case study Developing a social business
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Transcript of Social media case study: Virgin Atlantic - developing as a social business
Virgin Atlantic
Travel social media case studyDeveloping a social business
CHALLENGE
Virgin Atlantic has been active and successful in social media from a grass roots level for a few years. However, their success has put demands on resources and subsequently raised the need for a more rigorous, measurable strategic approach.
They asked Qube to conduct a sociability audit and set out a strategic roadmap to become a ‘social business’.
INSIGHT
The tools of social media, such as Facebook or Twitter, are just that, they are tools. They cannot equip a business with the skills, processes and culture required to have meaningful or useful dialogue that will further your business and brand - and become a ‘social business’
WHAT WE DID
Our strategy was to deliver a sociability review of the organisation. The review aimed to explore both the internal and external challenges and realities of becoming a social business. We would evaluate where Virgin Atlantic were on our sociability scale and provide a roadmap for how to move forward from the current position.
Qube evaluated where Virgin Atlantic was on our sociability scale
WHAT WE DID
We conducted a full internal audit through extensive depth interviews with senior management and an employee survey.
WHAT WE DID
This was followed by an external audit with an industry social media activity review and metrics audit.
WHAT WE DID
‘Qube’s brand sociability audit and roadmap provided valuable insight into Virgin Atlantic’s sociability as a company and is informing our ongoing social business strategy.’
Allison Wightman, Head of Marketing Systems, Virgin Atlantic
IMPACT
In conclusion
• We made a detailed presentation of our findings and roadmap to the senior management.
• Our thorough consultation helped the board to shape their next investment decisions in the social space and develop as a social business.
• Crucially, our work has helped Virgin Atlantic to strategically plan for the future to ensure their social spend generates the best possible ROI.
IMPACT
Qube Media
A leading social media agency with a focus on the travel market
Contact us if you would like to understand the new marketing landscape and to discuss how we can help grow your business
+44 1273 689 [email protected]
