#TwitterPenaltyShootout

The Objective

Westside stores had launched World Cup collection in store – Jerseys of Brazil, Spain, Argentina and England

To device a Twitter engagement activity promoting the collection digitally

The activity

#TwitterPenaltyShootoutThe idea: To engage with football fanatics with the most exciting part of the game –

Penalty Kicks

The game: Place two team jerseys against another – Brazil Vs Spain – 3 penalty kicks

each Give people the power to decide the outcome of the penalty shootout

Using Westside jersey images to promote the

collection

The rules:

#TwitterPenaltyShootout

One winner will be declared after every penalty kick

5 lucky participants who guessed the outcome correctly win a gift vouchers from Westside

Gratification

Engagement

RTs = 31Favourites = 10

The question: The answer:

No. of unique participants = 79

Participation

Talking to the right audience

Engagement with Football Lovers

Appreciation for the Contest

People sharing pictures with the brand

Brazil Vs Spain wars among Football fans

Happy participants promoting the contest

Other Engagement

The Winners

Results

Twitter Trends

The hashtag was trending across the country

Increase in Followers 71

No. of Mentions 1006

No. of RTs 418

No. of Favourites 230

No. of unique participants 79

For @WestsideStores

No. of Mentions 922

No. of RTs 415

No. of Favourites 226

For #TwitterPenaltyShootout

Within the 2 hours of the contest, the results were as follows:

Results

THANK YOU