Social Media Case Study Presentation
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Social Media Use in Higher Education Recruitment Efforts Jennifer Drake ENG 6303 November 2011
description
Presented to my Public Relations class on 11/9/11. Gave my classmates ice cream to enjoy while listening to my presentation!
Transcript of Social Media Case Study Presentation
Social Media Use in Higher Education Recruitment Efforts
Jennifer DrakeENG 6303November 2011
Social Media is Like Ice CreamComes in all kinds of flavors with the opportunity to
• Humanize stories• Create loyalty• Earn future business
Social Media in Plain English
The Conversation Prism
Listening LearningSharing
Social Media Use by Generation
Social Media User Segments•Beginners (29.5%) - low levels of social media use•Social users (40%) - information exchanging (sharing pictures & videos) only•Informational users (29.8%)– Search for new contacts, university information, product reviews Stay in touch with contactsShare opinionsVote in polls
Percentage of segments that found given sources (very) useful
Social Media is Changes How Public Relations and Marketing Experts Communicate •Supplements traditional media•Influences peer-to-peer communication•Moving away from sender-receiver model•Uses receiver-to-sender model•Provides opportunities to change
perceptions •Begins conversation
Modernism or Post-Modernism?
How are colleges using Social Media?
Algonquin CollegeOttawa, Ontario, CanadaCase Study - Algonquin College
Emerson CollegeBoston MACase Study – Emerson College
Examples of social media use •Sharing Information
Highlight interesting articles•Showcasing student and faculty work
Videos, photos, sample writings•Broadcasting events
Live tweets and video •Connecting people
Gathering spot for people to communicate•Creating a dialogue
Response to Facebook posts, blog comments, tweets•Producing not just promoting
Publishing tool to connect directly with audiences
Best Practices for Universities•Develop a strategy and set goals
What content? How often? What audience?• Select platforms
Quality over quantity• Empower individual departments
Unique messages and distinct audiences• Establish guidelines
Ensure consistency and appropriateness • Develop a consistent voice
An extension of the school’s brand• Communicate across campus
Foster collaboration and communication with otherdepartments involved in social media
It’s Never Too Late to Engage in Social Media
104 year old explains the Internet
The social media conversation is happening regardless of an institution’s participation.
