The PremiseMicromax Mobile was the title sponsor of

Russell Peters Notorious World Tour 2013

And to engage our fans, we decided to appreciate their love by making them a part of the show

Couple passes were up for grabs for all the venues New Delhi, Mumbai, Bangalore and Chennai

Twitter became the launch pad for the #MicromaxLaughathon contest

It trended across India on 4 separate occasions

3,483+ mentions on Twitter were garnered

Overview

Cross Promotion on Facebook & Google Plus12 Facebook posts drove 6255+

conversations & Google plus saw 76 conversations

423,384+ number of people saw the posts

Facebook Tab

A Facebook tab was created with the intent of directing the traffic to Twitter to maximise participation on a contest wherein the fans got a chance to win couple passes for their respective cities

The callouts

The question

3,483 tweets were received and 4.1 million impressions were generated

The responses

Most retweeted tweets

Most Authoritative Tweets

Trended across India

Few of the winners…

Twitter Stats

3,483 tweets were published by users32% were Retweets26% (900 mentions) were Regular tweets42% (1,472 mentions) were replies

People Talking about

Thank You