Social Media Case Study: A Shoppers Bag by HomeShop18
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Transcript of Social Media Case Study: A Shoppers Bag by HomeShop18
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Campaign – Shoppers Bag
Platform – Social Media | Facebook
Client – HomeShop18
Agency – MindShift Interactive
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Shoppers BagShoppers Bag
Pick a Shopping Bag to get started…
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Want to know what we’re talking about?Want to know what we’re talking about?
Follow a shopaholics journey…
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How To Play?How To Play?
Pick up a shopping bag
Choose a number from 1 - 18
Answer the question
Share and win!
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Shoppers Bag by HomeShop18Shoppers Bag by HomeShop18
Step 1: REACH THE SHOPPERS BAG
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Shoppers Bag by HomeShop18Shoppers Bag by HomeShop18
Step 2: Select a Number and answer a Simple Question for Us!
Step 3: Access the Website to get clues
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Interesting Trivia and Fun Questions that you can
answer!
Two Bumper Prizes for the Grand Prize – Tablets!
Prizes worth Rs.35,000 up for grabs.
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Daily winners on Shoppers bagDaily winners on Shoppers bag
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Engagement via ContentEngagement via Content
Average Likes per Post on Facebook – 150+
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Number CrunchingNumber Crunching
SHARED 1,80,000+ Times (Daily – 10K Shares)
SHOPPING BAGS CHOSEN 4,645
Played by 8,000 People
Website Traffic increase – 2X Of General FB Clicks
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• Simple things like Sharing and tagging work• The interactive aspect of the contest helped to get a high number of plays• Connecting back to the website ensures a higher ROI for the brand and
the consumer• Talking about surpassed 30000+ taking engagement ratio to an all time
high - 17%
InsightsInsights