Social Media Can Be Measured
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17-Oct-2014 -
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Transcript of Social Media Can Be Measured
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MASTERMINDS
THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED!
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MASTERMINDS
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CAN SOCIAL MEDIA BEMEASURED?
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MASTERMINDS
WHAT THE HECK ARE WEMEASURING?//
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MASTERMINDS
EXACTLY WHAT IS IT THAT WE’RE TRYING TO ACCOMPLISH?
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• Increased Brand Awareness
• Improved Customer Service
• Lead Generation
• Community Building
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MASTERMINDS
QUALITATIVE//
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MASTERMINDS
QUALITATIVEQUANTITATIVE//
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MASTERMINDS
ACTIVITY REACH ENGAGEMENT
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MASTERMINDS
• Number of outbound posts on all of your social media channels
• Questions answered
• Thanking people for sharing
• Retweets of content
ACTIVITYWHAT IT IS:
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MASTERMINDS
• Number of posts, replies broken down by channel
• Number of unanswered posts, broken down by channel
• Total numbers for the week
• Benchmarking and monthly review
ACTIVITYMEASUREMENT:
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MASTERMINDS
• Geographic/ Demographics of fans
• Fans
• Followers
• Total audience reached through viral sharing
REACHWHAT IT IS:
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MASTERMINDS
GEOGRAPHIC BREAKDOWN OF FANS//
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MASTERMINDS
DEMOGRAPHIC BREAKDOWN OF FANS//
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MASTERMINDS
• Actual Reach (On Facebook)
REACHMEASUREMENT:
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MASTERMINDS
REACHMEASUREMENT:
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• Actual Reach (On Facebook)
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MASTERMINDS
//REACHMEASUREMENT:
• ActualReach(OnFacebook)
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MASTERMINDS
MEASURING SOCIAL MEDIA REACH ON TWITTER
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MASTERMINDS
MEASURING SOCIAL MEDIA REACH ON TWITTER
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MASTERMINDS
MEASURING SOCIAL MEDIA REACH ON TWITTER
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MASTERMINDS
• Brand mentions
• Sharing of content
• Video, Photo views
• Link clicks
• Comments received
ENGAGEMENTWHAT IT IS:
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MASTERMINDS
• Monitoring social media across the web
• Utilize a dashboard
ENGAGEMENTMEASUREMENT:
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MASTERMINDS
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MASTERMINDS
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MASTERMINDS
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MASTERMINDS
Detox Sunday Chatter
Brown winsGulf Coast Poker Tournament
Cooking Demonstration
Taylor Hicks Buzz
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MASTERMINDS
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MASTERMINDS
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MASTERMINDS
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MASTERMINDS
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MASTERMINDS
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MASTERMINDS
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MASTERMINDS
WHAT YOUR WEEKLY REPORT SHOULDINCLUDE (AT A MINIMUM)
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• Total # of posts broken down by channel
• # of unanswered posts, broken down by channel
• # of Fans/Followers by channel
• Geographic breakdown of fans
• Total reach of all messages shared
• Overall buzz volume across social web
• Sentiment
• Key posts
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MASTERMINDS
QUALITATIVE//
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MASTERMINDS
CUSTOMERSERVICE
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MASTERMINDS
CUSTOMER SERVICE//
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MASTERMINDS
CUSTOMER SERVICE//
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MASTERMINDS
CHANGINGPERCEPTIONS//
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MASTERMINDS
!! !
CHANGING PERCEPTIONS//
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MASTERMINDS
CHANGING PERCEPTIONS//
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MASTERMINDS
CHANGING PERCEPTIONS//
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MASTERMINDS
QUALITATIVE
MEASUREMENT//
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MASTERMINDS
THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED!
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