Social Media Campaign for Non Profit
-
Upload
publish-what-you-pay-pwyp-indonesia -
Category
Government & Nonprofit
-
view
255 -
download
0
Transcript of Social Media Campaign for Non Profit
![Page 1: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/1.jpg)
Social Media Campaign for Non Profit
Disampaikan dalam Workshop Fotografi dan Videografi yang diselenggarakan oleh PWYP Indonesia. 10-11 Februari 2016
![Page 2: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/2.jpg)
Digital Strategy
Source: Buku “WWW.HM Defining Your Digital Strategy”
![Page 3: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/3.jpg)
![Page 4: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/4.jpg)
Define Your Goals
• Engaging Community• Retaining Donors• Acquiring Donors• Generating Brand Awareness• Building Thought Leadership• Changing Behaviour
Source: http://sproutsocial.com/insights/nonprofit-social-media-guide/
![Page 5: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/5.jpg)
Source: http://sproutsocial.com/insights/nonprofit-social-media-guide/
![Page 6: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/6.jpg)
Source: https://blog.bufferapp.com/social-media-non-profits
![Page 7: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/7.jpg)
Some Importance Rules in Social Media Content
• Clear Call To Action• Story Telling• Give visuals (photos or videos)
![Page 8: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/8.jpg)
Greenpeace Content
Greenpeace content provoking, easy to understand, contextual and CLEAR CALL TO ACTION
![Page 9: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/9.jpg)
Sabang Merauke Content
The picture grabbing attention, and the caption build the context what they want the audience do after read this….
![Page 10: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/10.jpg)
Indorelawan Content
Using infographic to make audience easy understand what do you want to communicate, and CLEAR CALL TO ACTION
![Page 11: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/11.jpg)
Case Study Greenpeace Indonesia Campaign
#KepoItuBaik smart copy and easy to understand for millennial, and they do collaboration with other community and media
![Page 12: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/12.jpg)
Case Study Video Campaign END7
![Page 13: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/13.jpg)
Case Study Youtube Campaign END7
The results:• Within a week the video received over 300,000 views (200,000 for the
US version and 100,000 for the UK version). It was ranked #5 on YouTube’s list of ‘Most Popular on the Web’.
• Globally viewers have watched more than 400,000 minutes of the video with 75% of viewers watching more than two minutes, proving people were not clicking on and off.
• Most importantly, within a week the video generated £60,000 of donations (an average of 20p per view). This can treat and protect 120,000 children from all seven diseases for a year.
• This is a remarkable ROI considering the video cost £20,000 to produce.
![Page 14: Social Media Campaign for Non Profit](https://reader035.fdocuments.in/reader035/viewer/2022062400/58ac68ec1a28abd7488b5681/html5/thumbnails/14.jpg)
Tuhu Nugraha DewantoCOO Upnormals PingFans Book Writer “WWW.HM Defining Your Digital Strategy”Twitter: @TuhunugrahaE-mail: [email protected]:www.linkedin.com/in/tuhunugrahaGroup: https://www.facebook.com/groups/DefiningYourDigitalStrategy
/(Discussion and curated content about digital strategy)