Social Media Calendar - Creating An Effective Plan (for your website & social media)
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Transcript of Social Media Calendar - Creating An Effective Plan (for your website & social media)
![Page 1: Social Media Calendar - Creating An Effective Plan (for your website & social media)](https://reader035.fdocuments.in/reader035/viewer/2022062503/5879c92f1a28abb42a8b6cb5/html5/thumbnails/1.jpg)
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1. Create a Social Media Content Calendar
2. Where to find inspiration & ideasCreating Content, Images, Copyright, Correctly Sizing Images, Online Tools, Infographics
3. Fine line between different types ofcontent vs visual impact /psychology
4. Other Resources
5. Your branding breadcrumbs
6. Entice others to share your message
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2. Where to find inspiration & ideasCURATING CONTENT• add some value to the content • www.stumbleupon.com AND www.scoop.it• storify.com AND snip.ly• lifehacker.com.au AND gizmodo.com.au
IMAGES• Quirky, related to your niche, speaks louder than words • Google images (consider copyright, creative commons)• http://search.creativecommons.org/• pixabay.com AND freedigitalphotos.net
1. Create a Social Media Content Calendar000(download the template here www.maxedoutsolutions.com.au)
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Source: creativecomm
ons.org
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• pinterest.com/pin/498281146248243303/
• designschool.canva.com/blog/social-media-image-size/
• www.facebook.com/PagesSizesDimensions
CORRECTLY SIZED IMAGES
• canva.com – pre-sized templates, graphic elements • picmonkey.com – image manipulation, filters, collages• recitethis.com – inspirational quotes• watermark.ws – add watermarks, does bulk images• relaythat.com - content auto adjusts, perfect fit,
site-wide changes with style themes
ONLINE TOOLS
2. Where to find inspiration & ideas
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3. Fine line between different types ofcontent vs visual impact /psychology• Create a “Purple Cow” - an image that stands out and breaks up the
Feed. Make readers stop scrolling and take notice of what’s posted (Seth Godin, marketing guru)
Source: pixqbay.com
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Source: pixqbay.com
• Individuals react well to images showing smiling people – choose images with open eyes & even a small display of teeth
• Be careful you understand the message your image delivers
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Source: pixqbay.com
•Top image - the back row
• In these images, where are you looking?
•Bottom image – left corner
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• Use the rule of thirds• Invites the viewer to look
closer into the image• Ideal for transparent
coloured boxes containing text, watermarks, etc
Source: pixqbay.com
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Source: thelogocompany.net/balog/infographics/psychology-color-logo-design/
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INFOGRAPHICS
• Make the complicated, uncomplicated - A picture is worth a thousand words
• Don't try to include everything - Strip away redundant data- Concentrate on the key message
• Minimise words- Communicate ideas with shapes, graphs, diagrams and pictures
• Make it sharable - Have a great headline, include social media buttons, don't underestimate the value of humour
piktochart.com AND canva.com
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Source: http ://media.cr eativebloq.f uturecdn.n et
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Source: http://cybrariansweb.com
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Source: http://ww
w.cult.ca/
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4. Other Resources
ARTICLES / TUTORIALS• sociallysorted.com.au/shift-to-visual-social-media-6-
tips-for-business-infographic/• designschool.canva.com/blog/50-creative-facebook-
covers-to-inspire-you/• http://www.blogherald.com/2013/07/08/how-to-pick-
photos-for-blog-posts-that-will-pop-on-social-media/• hubspot.com• socialmediaexaminer.com• postplanner.com• and of-course …. maxedoutsolutions.com.au
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5. Your branding breadcrumbs• Include your logo, company name, website url, headshot,
contact details• What’s your tagline?• Leverage hashtags, keywords, slogans, terminology• Uniform colours, sizes, placements
– well known brand examples:
• dominos.com.au/• plus.google.com/+DominosPizzaAustralia/posts• facebook.com/DominosAustralia• pinterest.com/dominos_aus/
• mcdonalds.com.au• facebook.com/McDonaldsAU• instagram.com/mcdonaldsau• pinterest.com/mcdonalds
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6. Entice others to share your message• Build your audience – Who is following you?• What platform is your audience using?• Mix and match the types of content
(video, polls/surveys, interviews, lists, tutorials, Q&A)• Be aware of what trends and topics of interest• Integrate a range of social media icons• Ask questions & engage your audience• Use trending hashtags, tag people and/or companies• Thank your audience for sharing• Monitor your post, reach & engagement analytics
- assists in judging what’s working, - where to make changes, - correct times to post
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• When is the best time to post?- Facebook (Business Page), Insights, Posts- when YOUR audience was online the previous week
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• When is the best time to post?- Hover over a specific day to view that day’s data
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