Social Media by Cognizant BBA
Transcript of Social Media by Cognizant BBA
1. INTRODUTION:2. DEFINATION:3. TYPES OF SOCIAL MEDIA:4. HOW FAST SOCIAL MEDIA DEVELOPS SOCIETY: 5. MERITS AND DEMERITS:6. CONCLUSION:
INTRODUCTION
Through the use of social media, people can exchange photos and videos, share news stories, post their thoughts on blogs, and participate in online discussions.
Social media also allow individuals, companies, organizations, governments and parliamentarians to interact with large number of people.
DEFINITION • Andreas Kaplan and
Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations".
WIKIPEDIA• IT HAS OVER 13 MILLION
ARTICELS.• STUDIES IN IT ARE MORE
ACCURATE THAN ENCYCLOPEDIA
BRITANNICA.• IF YOU WERE PAID $1 FOR
EVERY TIME AN ARTICLE WAS POSTED WIKIPEDIA YOU WOULD EARN $156.23 PER HOUR.
A SOCIAL MEDIA LIKE FACE BOOK,
IF IT WAS A COUNTRY,
IT WOULD BE THE WORLD’S 4TH LARGEST.
80% OF TWITTER, USAGE IS ON MOBILE DEVICES, PEOPLE UPDATE ANYWHERE , ANYTIME.
If Wikipedia were made in to a book it would be 2.25 million pages long and it would take you over 123 years to read
Most popular social networking sites
Face book - over 800,000,000 monthly visits
Twitter - over 250,000,000 monthly visits LinkedIn - over 200,000,000 monthly
visits Google+ - over 150,000,000 monthly
visits Pinterest - over 140,500,000 monthly
visits
ADVANTAGES• Social Media reduces the overall marketing cost.
• Social Media helps in offering better customer services.
DIS-ADVANTAGES• Some people may make fake profile.
• Social Media can be a real distractor and time waster.