Social Media Buzz Report Australian Open 2012

Australian Open 2012 Social Media Buzz Report

January 2012 / Dominic Stöcklin, Jan Sedlacek

Picture: http://www.australianopen.com/en_AU/news/photos/popular, © Tennis Australia

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Australian Open 2012: Overall buzz 1st week

© 2012 Goldbach Interactive

0

5000

10000

15000

20000

25000

30000

35000

Forums

Twitter

News

Blogs

3

Australian Open 2012: Overall keywords


4

Australian Open 2012: Keywords on Twitter


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Australian Open 2012: Overall geography


26.80%

13.50%

9.50% 8.20%

4.20%

3.80%

2.60%

2.50%

28.90%

USA

Australia

Canada

UK

Germany

Netherland

Italy

India

Other

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Australian Open 2012: Buzz around selected male players


0

5000

10000

15000

20000

25000

30000

N. Djokovic R. Nadal R. Federer A. Murray B. Tomic L. Hewitt

Blogs News Twitter Forums

7

Australian Open 2012: Buzz around selected female players


0

2000

4000

6000

8000

10000

12000

14000

16000

C. Wozniacki K. Clijsters V. Azarenka M. Sharapova P. Kvitova S. Williams

Blogs News Twitter Forums

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Automated analysis based on several queries / keywords

/ Tool: Sysomos MAP (map.sysomos.com)

/ Timeline: 15.01.2012 – 22.01.2012

/ Demographics: worldwide

/ Language constrictions: none

/ Sources: News, Blogs, Twitter, Forums

Queries:

/ „australian open“ OR „australianopen“ - AND (djokovic OR djokernole)

- AND (nadal OR rafanadal)

- AND federer

- AND murray

- AND tomic

- AND hewitt

- AND wozniacki

- AND clijsters

- AND azarenka

- AND sharaopva

- AND kvitova

- AND williams

Setting of the analysis


GOLDBACH INTERACTIVE (SWITZERLAND) AG

Mattenstrasse 90

2503 Biel/Bienne

www.goldbachinteractive.ch

Dominic Stöcklin

Senior Berater Social Media

[email protected]

@dstoecklin

Jan Sedlacek

Trainee Social Media

[email protected]

@jansedlacek1

Social Media Buzz Report Australian Open 2012

Technology

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