Social Media @ BordBia
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Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture Maeve Desmond Social Media @BordBia
description
Social Media @ BordBia. Maeve Desmond . https://www.youtube.com/watch?v=QUCfFcchw1w Street Food NYC Style http://www.youtube.com/watch?v=h3mB1dFmoJ8. Is Social a Fad?. Consider. New media landscape Changes in communications Consumer empowerment via social. Why Social. - PowerPoint PPT Presentation
Transcript of Social Media @ BordBia
Growing the success of Irish food & horticulture
AIDAN COTTERCHIEF EXECUTIVE
BORD BIA28 JANUARY 2009
Growing the success of Irish food & horticulture
Maeve Desmond
Social Media @BordBia
Growing the success of Irish food & horticulture
Is Social a Fad?
https://www.youtube.com/watch?v=QUCfFcchw1w
Street Food NYC Style
http://www.youtube.com/watch?v=h3mB1dFmoJ8
Growing the success of Irish food & horticulture
Consider.....
New media landscape
Changes in communications
Consumer empowerment via social
Growing the success of Irish food & horticulture
Why Social
Infinite opportunities
Building brand awareness
Promote company offerings
Free channels – content sharing
Crowd sourcing
Direct engagement
Growing the success of Irish food & horticulture
Social Media Menu for Bord Bia
Food Bloggers
Pix.ie
You Tube – youtube.com/bordbia
Growing the success of Irish food & horticulture
Social Stats2.2m people in Ireland use the internet – 6.9bn worldwide!
2m+ Facebook users in Ireland – 1bn worldwide!
1 million websites are now integrated with Facebook
34%of marketers have generated leads on Twitter!
You Tube receives 400m+ views each month – 2nd largest search after Google!
Growing the success of Irish food & horticulture
Bord Bia Style
Conversational
Keep engaged
Build a community – listen!
Inexpensive - time intensive
Shareable content
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Website
Newspapers
E-zine Bloom
You Tube Twitter
RTE.ie
Broadcast
Growing the success of Irish food & horticulture
Bord Bia's social media platforms (Facebook, Twitter, You Tube, Linked In etc.) were created for the purpose of allowing our clients, followers and other interested parties to network and engage in discussions on topics relevant to the Irish food, drink and horticulture industries. The platforms were not created to allow companies to advertise products or services for commercial gain. Individuals may post discussions on events, job opportunities or products within the framework of generating discussion on the forum; however frequent off-topic posts, or posts that are designed to generate commercial gain rather than discussion, will be deleted at the direction of Bord Bia’s Social Media platform administrators. We appreciate your co-operation.
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Benefits
Communication
Connection
Ambassadors
Information sharing
Networking
Awareness – online WOM!
Growing the success of Irish food & horticulture
Disadvantages
Investment Time
Negative Comments
Response Time
Growing the success of Irish food & horticulture
Irish Food Social Examples
• www.harrys.ie
• www.jameswhelanbutchers.com
• www.italianfoodies.ie
• www.countrychoice.ie
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Go Raibh Maith Agat - Thank you!
Questions – comments - reach out:
Tweet me @Bordbia @Maevejoanna
www.facebook.com/bordbia
