Social Media Best Practices

29
Social Media Best Practices Utrecht, October 2010 Janus Boye [email protected]

TAGS:

description

Web + Mobile + Social: How do you get it all right?It is easy to fall in love with tools and emerging technologies, but there is the danger of forgetting what really makes the difference in a successful online strategy. Join Janus as he will share case studies from Nokia, Oxfam, Red Bull and others on how they have dealt with the challenges, combined with a few lessons learned from the field.

Transcript of Social Media Best Practices

Page 1: Social Media Best Practices

Social Media Best Practices

Utrecht, October 2010Janus [email protected]

mailto:[email protected]
Page 2: Social Media Best Practices

Is your website really dead?

Page 3: Social Media Best Practices

The truth according to Google

WebsiteSocial media

Page 4: Social Media Best Practices

The truth according to Google

iPhone AndroidWebsite Social media

Page 5: Social Media Best Practices

The truth according to Google

iPhoneWebsiteFacebook

Page 6: Social Media Best Practices

About J. Boye

• Independent networking firm

• +300 members; practitioners only

• Members in Europe and North America

• 2 annual 3-day knowledge sharing summits:

Aarhus, Denmark in Nov and Philadelphia, US in May

• Social media 1-day conference in Copenhagen in June

Page 7: Social Media Best Practices

“Danish Mother Seeking”

http://adland.tv/commercials/karen26-karen-denmark-seeking-augusts-father-2009-denmark
Page 8: Social Media Best Practices

“Danish Mother Seeking”

“I am very sorry that the film has offended many people, that wasn't our intention at all. The goal has been to create positive recall of Denmark and create conversations about Denmark. To prevent offending people any further we have removed the film from youtube.”

- Dorthe Kiilerich, Visit Denmark

http://adland.tv/commercials/karen26-karen-denmark-seeking-augusts-father-2009-denmark
Page 9: Social Media Best Practices
Page 10: Social Media Best Practices
Page 11: Social Media Best Practices

People Tools

Processes

Page 12: Social Media Best Practices

B2B vs B2C“The entire distinction between B2B and B2C is rather artificial.”

- Jakob Nielsen

Page 13: Social Media Best Practices
Page 14: Social Media Best Practices
Page 15: Social Media Best Practices
Page 16: Social Media Best Practices
Page 17: Social Media Best Practices
Page 18: Social Media Best Practices
Page 19: Social Media Best Practices
Page 20: Social Media Best Practices
Page 21: Social Media Best Practices
Page 22: Social Media Best Practices
Page 23: Social Media Best Practices
Page 24: Social Media Best Practices
Page 25: Social Media Best Practices
Page 26: Social Media Best Practices
Page 27: Social Media Best Practices
Page 28: Social Media Best Practices
Page 29: Social Media Best Practices

Questions?

Join other online professionals and contribute to the discussion:

J. Boye group on LinkedIn

500+ international practitioners

http://www.linkedin.com/groups?gid=972937

http://www.linkedin.com/groups?gid=972937

Social media marketing, best practices

Social media marketing, best practices

Social media marketing best practices

Social media marketing best practices

SOMS Social Media Best Practices

SOMS Social Media Best Practices

#SocialMadness - Social Media Best Practices

#SocialMadness - Social Media Best Practices

Best Practices in Media Playback

Best Practices in Media Playback

50 Social Media Best Practices

50 Social Media Best Practices

Social Media Best Practices for Non-profit Organizationsvidea.ca/.../Social-Media-Best-Practices-for-Non-profit-Organizations.… · Social Media Best Practices for Nonprofit Organizations

Social Media Best Practices for Non-profit Organizationsvidea.ca/.../Social-Media-Best-Practices-for-Non-profit-Organizations.… · Social Media Best Practices for Nonprofit Organizations

Best Practices for Incorporating Social Media into ... · Best Practices for Incorporating Social Media into Exercises . ... SMWGESDM members establish and collect best practices

Best Practices for Incorporating Social Media into ... · Best Practices for Incorporating Social Media into Exercises . ... SMWGESDM members establish and collect best practices

Best Practices for Social Media Archiving and Security - … · Best Practices for Social Media Archiving and ... Inc. 1 Best Practices for Social Media Archiving and Security ...

Best Practices for Social Media Archiving and Security - … · Best Practices for Social Media Archiving and ... Inc. 1 Best Practices for Social Media Archiving and Security ...

Social Media Best Practices & Experiences

Social Media Best Practices & Experiences

Evolving Social Media Best Practices

Evolving Social Media Best Practices

Social Media Monitoring - Best Practices

Social Media Monitoring - Best Practices

Best Practices and New Practices in Insert Media

Best Practices and New Practices in Insert Media

Social Media Overview & Best Practices

Social Media Overview & Best Practices

Best social media practices

Best social media practices

Social Media Best Practices Final

Social Media Best Practices Final

1 0 Best Practices for - kantarmedia.srds.comkantarmedia.srds.com/common/downloads/10-Best-Practices-for...1 0 Best Practices for Digital Media Planning. ... media planning isn’t

1 0 Best Practices for - kantarmedia.srds.comkantarmedia.srds.com/common/downloads/10-Best-Practices-for...1 0 Best Practices for Digital Media Planning. ... media planning isn’t

Social Media Best Practices - ISSA Hampton Roads …Social Media Best Practices NCMS Brown Bag Seminar Best Practices Committee December 9, 2015 The Social Media Best Practices brown

Social Media Best Practices - ISSA Hampton Roads …Social Media Best Practices NCMS Brown Bag Seminar Best Practices Committee December 9, 2015 The Social Media Best Practices brown

Some Social Media Best Practices

Some Social Media Best Practices

Social Media Best Practices

Social Media Best Practices