Social Media Best Practices
27
Social Media Strategy
-
Upload
joe-harrell -
Category
Marketing
-
view
99 -
download
0
description
Presentation given at Nonprofit Coordinating Committee workshop April 2014
Transcript of Social Media Best Practices
Social Media Strategy
Joe Harrell [email protected]
@joeharrellnyc
#SocialNPO
Colin Schoenberger [email protected]
@colin_schoen
Social Media at WNET
Facebook & Twitter
Facebook: an online social networking service that allows its users to share information with friends or fans around the world.
Twitter: an online social networking and microblogging service that enables users to send and read "tweets", which are messages limited to 140 characters.
Tumblr
A microblogging platform and social networking website that allows users to post multimedia and other content to a short-form blog.
A pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies.
A fun and quirky way to share your life with friends through a series of pictures.
A social news and entertainment website where registered users submit content in the form of links, photos or text posts.
Our Social Reach
Social Footprint:
Local - 291,033; National – 552,794
Social impressions (weekly): Local - 10.8M ; National – 17.9M
Why Engage on Social Platforms?
1. Unique connections and engagement with our audience
2. Unprecedented access to hard-to-reach audience segments (“The Next Generation”)
3. Growing segment of audience expects second-screen engagement opportunities
4. More than a place to advertise
What About Fundraising?
Five Principles of Social Media
Harness a unique, likeable brand voice
Engage online communities
(e.g. Reddit, Tumblr, Vine)
Always consider social shareability
Think and speak visually
Engagement/entertainment trumps marketing
Five Guiding Principles of Social Media
1. Harness a unique, likeable brand voice(s)
2. Engage online communities (e.g. Reddit, Tumblr, Vine, Snapchat)
3. Always consider social shareability
4. Think and speak visually
5. Engagement/entertainment trumps marketing
Predictions
Tools & Analytics
Questions?
Joe Harrell [email protected]
@joeharrellnyc
#SocialNPO
Colin Schoenberger [email protected]
@colin_schoen
