Social Media Best Practices
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SOCIAL MEDIA BEST PRACTICES brandon zeman @brandonzeman facebook.com/brandonzeman July 28, 2009 Presentation for Alterian
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Presentation for Alterian
Transcript of Social Media Best Practices
SOCIAL MEDIA BEST PRACTICES
brandon zeman
@brandonzeman
facebook.com/brandonzeman
July 28, 2009 Presentation for Alterian
About
“Digital native” AIM- 10+ years Facebook- 4.5 years Twitter- 1.5 years Blogging- 2 years Learning- 24+ years The “Tweetup Guy”
What is Social Media
By definition:“Social media is online content created by people
using highly accessible and scalable publishing technologies… a shift in how people discover, read and share news, information and content… transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.”
Source: http://en.wikipedia.org/wiki/Social_media
Shiny Toy Syndrome
Social Media is known for the tools Pressure to be next ‘it’ app or site Using the tool is easy Doing it right is harder
Photo: bookgrl on Flickr
Learn the ropes
If you’re new, this is step one
Crawl before you walk Each community is
different Often doesn’t involve
you Get help
Photo: ~Phil Moore on Flickr
What to learn
How users interact in ‘x’ community Find the influencers Go local Read related blogs Master the technology Know resources are plentiful
The Golden Rule
“Be Transparent” Doesn’t mean sharing what you had for
lunch Disclose conflicts of interest Make your intentions known Learn from Zappos
Embrace the Groundswell
The Groundswell is what is being said about you
You don’t control the message anymore (and that’s ok)
Empower your evangelists Read Groundswell to understand
Company Buy-in
Imperative for all levels to be on board Shifting company structures Changing internal communications Influencing hiring See: Best Buy
Pay it Forward
Karma works in social media Play nice with your competitors Be viewed as genuine when caring about
people, reaching beyond business
Last But Not Least…
Monitoring
Your neighborhood now Separates the haves from the
have-nots Many use free services only Needs to be scalable for heavy
users Control the damage quickly Find your evangelists
SM2 Social Media
Gain control and rebrand Techrigy twitter account
840 followers as of today Maintain only this account, or…
Example: Cision
Uses real customer support staff for 1 to 1 help
Other Ideas
A community manager for SM2 Videos showcasing features, how-to’s Event participation- both sponsored and
not
Questions???
