Social Media Benchmarking Report - preview of findings
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Transcript of Social Media Benchmarking Report - preview of findings
Key trends in B2B social mediaExclusive preview of selected Benchmarking Research results for What’s Trending event (30/01/13)
Joel Harrison, editorial & content director
www.b2bmarketing.net
About B2B Marketing• The only dedicated
information provider for B2B marketers
• Independent, established 2004
• Multi-platform information provider
• Online, print, reports, events, awards, training
www.b2bmarketing.net
About this report• In-depth survey of
over 200 B2B marketers
• Aimed at uncovering key trends
• Helping readers develop strategies and allocate budgets
• Developed in association with Circle Research
www.b2bmarketing.net
Importance of social media• Only one in 10 regard
social media as ‘critical’• Just over half (56 per
cent) regard it as at least ‘important’
• 45 per cent regard it as of limited or no importance
• Conclusion: Despite the hype, social is still not a core channel in B2B
www.b2bmarketing.net
Social strategy• Social media still isn’t
treated as a strategic discipline
• Only just over one third have a clearly defined strategy
• Over 60 per cent are only doing ad hoc social media
Conclusion: No real improvement in strategic thinking since 2011
www.b2bmarketing.net
Want more detail on the results?• The full report will be
available on 1st of March – 40 pages plus
• It’s free to Premium Members of B2B Marketing
• Otherwise, you can buy online for discounted rate of £99 plus VAT (normal price £150 plus VAT)
www.b2bmarketing.net
Thanks for listening
Contact Email: [email protected]: 0207 438 1373
To buy the report at the special discounted rate, email [email protected]
www.b2bmarketing.net