Social Media Basics- Synod School 2016
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Social Media Basics Synod School 2016 Buena Vista University Storm Lake, IA
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Transcript of Social Media Basics- Synod School 2016
Social Media Basics
Social Media BasicsSynod School 2016Buena Vista UniversityStorm Lake, IA
WHO AM I?Rev. Greg BoltPastor- First Presbyterian Church- Nebraska City Twitter- @ggbolt16Facebook- www.facebook.com/ggbolt16about.me/gregbolt
INTRODUCTIONS
Name and Church
QUESTIONS
COMMON OBJECTIONSI dont care what you had for breakfastI dont have timeIts narcissisticIts a time suckIm not interested in those peopleIts all too muchIts not safeIm more of a face-to-face personIts shallowIts making us dumberIts too negative
THAT BEING SAIDYoure still here
What is the one thing you want to take away with you this week?
SOCIAL MEDIA EXPLAINED WITH DONUTS
SOCIAL MEDIA EXPLAINED WITH COFFEE
SOCIAL MEDIA REVOLUTION
SOCIAL MEDIA PHILOSOPHYYou need to think critically about your philosophy and strategy behind using social media.
Why are you online?What do you want to do with it?
This will be different for each person and organization
Decide on your Social Media Personality
SOCIAL MEDIA PHILOSOPHY
Decide on your Social Media Personality
SOCIAL MEDIA PHILOSOPHY
PersonalProfessionalInstitutional
SOCIAL MEDIA PHILOSOPHYPick a limited number of Social Media Outlets
Strengths: Huge, Evolving, PowerfulWeakness: Low Commitment, Low Control
Friends and Likers
SOCIAL MEDIA PHILOSOPHYPick a limited number of Social Media OutletsStrengths: Quick, Easy, Short, Hip 140 CharactersWeakness: Low Commitment, Fleeting, Noise
Followers
SOCIAL MEDIA PHILOSOPHYPick a limited number of Social Media OutletsStrengths: Visual, Easily Shareable, ImmediateWeakness: Low Commitment, Noise, Mobile Only
Followers
SOCIAL MEDIA PHILOSOPHYPick a limited number of Social Media Outlets
ProfilesPageGroup
PROFILE
PersonalUse Privacy SettingsPut Friends in ListsLink to Other Social Media
PAGEAllows (Some) AnonymityMultiple AdministratorsNo Limit to LikesScheduling PostsInteract with Wider Audience
GROUP(Private) Group CommunicationMultiple AdministratorsBest for 3-50 PeopleSend Messages, Share Documents, Chat
USERNAMESwww.facebook.com/usernameCustomized Facebook URLFor a Profile, a Page, and for a GroupThink where you want to use it
TWITTERUSES OF TWITTERPushing ContentEvents (#SynodSchool2016)SearchNews
TWITTERTWITTER TOOLS (TWOOLS)
Twitter SearchTweetbot (Mac and iOS)TweetdeckHootsuiteDM = d+username@reply#hashtagsLive- Tweeting
