1. SOCIAL MEDIA ON THE JOB Tools and strategies to network, research or otherwise do your job ordevelop yourself as a professionalNigel AllanJanuary 9, 2013

2. WHY THIS TOPIC?Using social media tools in a more focused way to: Organize (filter and sort) information Sharing and collaborating Researching Staying in touch with colleagues 3. CAVEATS This is how I use these tools. You will likely use themdifferently. (Check out the How I Work series onLifeHacker.com) Be aware of your workplace guidelines around social mediaand computer use. 4. PERSONAL & PROFESSIONALFor better or worse the distinction between the personal and professional is blurring. Source: Social Media and workplace collaboration (Oct 2012), Silk Road, http://blog.silkroad.com/index.php/2012/10/social-media-policy-workplace-collaboration-infographic/ 5. CHALLENGES AND OPPORTUNITIESChallengeOpportunity Information overload Networking Work/life balance Professional Identity Privacy & Security Learning Growth of technology Content discovery Self discipline & Researchproductivity Connect w/ colleagues Stay up to date 6. Online Identity Do you have a professional profile online? Should you? 37% of employers now check social media when hiring (65%of the respondents said they look to Facebook, 63% citedLinkedIn, while Twitter was on the radar of only 16% of hiringmanagers).* Younger generation (digital natives) more active on socialmedia. They share more and they may also be more likely tolook to social media when they want to know about someone.*Source: Survey: 37% of your prospective employers are looking you up on Facebook CareerBuilder.com via The Next Web (April 2012),http://thenextweb.com/socialmedia/2012/04/18/survey-37-of-your-prospective-employers-are-looking-you-up-on-facebook/ 7. PERSONAL ORGANIZATION Everyone is dealing with information overload. Does social media just add to this? It can provide a filter if you use the tools. Using systems such as tagging (e.g., Delicious.com) or creatinglists (e.g., Facebook or Twitter) to create systems that you finduseful. 8. COMMUNITY & NETWORKING Like any conversation, you get out of it what you put in. Identify and communicate with others in your area(s) ofinterest. Online community of practice, maybe outside of yourworkplace or your geographic area. 9. WHAT SOCIAL MEDIA SITES? Source: Social Media and workplace collaboration (Oct 2012), Silk Road,http://blog.silkroad.com/index.php/2012/10/social-media-policy-workplace-collaboration-infographic/ 10. STAY UP TO DATEWebsites for professionals organizations, journals etc. usuallyhave a link to their social media profiles. Now you dont need to regularly visit their website to stay up to date. Theywill share with you. View their recent posts first to decide whether they are worth following. 11. TWITTER Follow the Twitter accounts of people and organizations thatfall in your areas of interest to discover content and stay up todate. Follow the conversation around an event, conference orworkshop that you are attending or are interested in. Create lists on Twitter to organize profiles by areas of interest. Use third party tools like Hootsuite.com to organize tweets bywho you are following, favourite searches, lists etc.More info: How to use lists on Twitter: http://bit.ly/U5aRoZ Hootsuite: http://hootsuite.com/features/social-networks Following conference hashtags: http://bit.ly/TLwKeb 12. FACEBOOK Professionally useful for following Facebook pages thatprovide information related to your job or to professionaldevelopment. Create lists to organize Pages around areas of interest. More info: Guide to Facebook Lists: http://on.mash.to/TLxorX 13. LINKEDIN A social networking website for people in professionaloccupations Useful for: Following areas of interest Connecting with colleagues Researching companies Finding work 14. LINKEDIN GROUPS Groups associated with professional organization, industries,companies, causes etc. provide a source of information andnetworking for your field. Discover groups via other similar groups or by your network. 15. SOCIAL BOOKMARKINGTools to help you easily save, organize and share information. Some examples(All do similar thing but have different strengths): Delicious: General bookmarking Pocket: Articles I want to read later Evernote: Mostly for researchAll of these services provide: Plugins that you can use in your web browser to save the webpage Apps to view on your mobile device Tagging as a way to organize pages More info: Social Bookmarking in Plain English: http://bit.ly/TLCDYG 16. DELICIOUS.COMA social bookmarking tool that allows you to save pages andorganize them by tags. Access your bookmarks from anywhere.1. Good article. I want to save for later.2. Click on bookmarklet 4. Appears on your delicious account. 3. Add some tagsSearch bookmarks later, view themMore info:by tag(s) and see what others are Find bookmarklet for your browser:posting using the same or similarhttps://delicious.com/tools tags. 17. POCKETA useful tool for saving articles that you want to read later whenyou have a little more time. Easily syncs with your mobile device.3. Appears on your 1. Good article. I want to save for later.Pocket profile onmobile or browser 2. Click on pluginMore info: How to add things to Pocket: http://getpocket.com/add/ Promo video for Pocket: http://vimeo.com/40168555 18. EVERNOTEEvernote is a suite of software and services designed fornotetaking and archiving. WikipediaGreat for researching as you can organize everything for aproject using tags.More info: Intro to Evernote: http://evernote.com/video/ 19. RSS RSS = Really Simple Syndication or Rich Site Summary Look for on blogs, news sites etc. Helps you receive information from many different sourceswithout the need to remember and visit many different sites. Add to Outlook or other RSS reader (e.g., Google Reader,Netvibes) More info: RSS in Plain English: http://www.commoncraft.com/video/rss 20. SO HOW IS IT USEFUL? Finding, collecting, organizing, filtering info Staying up to date Staying connected w/ colleagues Stay coolSome interesting reports: Social Media Policy & Workplace Collaboration: http://bit.ly/TLBh03 Social Media: A Guide for Researchers: http://bit.ly/TLDjNK