Social Media at Active Development
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1© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Social Media Workshop - Basics
Gerald KierceIntern at Active Development
Social Media Manager & Accounts Director
June 2012
@GeraldKierce
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2© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Whatis
Social Media?
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3© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
SoMe PLATFORMS
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4© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Market
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1
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5© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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6© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Market
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2
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7© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
65% of B2B organizations have acquried a customer on Linkedin
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8© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Market
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3
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9© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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10© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Market
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4
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11© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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12© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Market
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13© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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14© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Analysis&
Metrics
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15© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Benefits
1
1
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16© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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17© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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18© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Benefits
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2
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19© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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20© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
NOT OUR STATS
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21© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Benefits
3
3
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22© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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23© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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24© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Content&
Posts
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25© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Where should we post?
What should we post?
When should we post?
MarketInjections
How often should we post?
POSTING TO SoMe
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26© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
#Entrepreneurship#Barcelona
ServicesPresentations
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27© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
KeyFactors
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28© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Social Media Platform Percentage of Acquired Customers B2B
Percentage of Acquired Customers B2C
Twitter 40% 55%
Facebook 43% 77%
Linkedin 65% 51%
Source: HubSpot State of Inbound Marketing 2012
IS IT REALLY WORTH IT?
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29© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Social Media fails without content• Success takes a long time• Social Media expires quickly• Monitoring is time intensive
DISADVANTAGES
http://www.andil.co.uk/wp-content/uploads/2011/05/dead-twitter.png
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30© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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Suggestions