Social media at 50,000 feet
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This is a revised version of a presentation I gave in 2010. I shared this with colleagues at NorQuest College.
Transcript of Social media at 50,000 feet
Social Media at 50,000 Feet
Image via Flickr from FrancoisRoche
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Technology changes communication
Technology changes communication
Image via Flickr from jimabeles
Technology changes communication
Image via Flickr from RobotSkirts
Technology changes communication
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Newspaper circulation is declining
Image via Flickr from Troy HoldenSource: http://bit.ly/vbdQ99
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Source: http://read.bi/LZgHRB
Live TV watching declining
The Definition of Insanity“Insanity: Doing the same thing over and over again and expecting different results.” -- Albert Einstein
Source: http://usat.ly/eKQ6cx
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Live TV watching declining
Image via Flickr will ockenden
So where do you go to reach your audience?
Image from 6S MarketingSource: http://bit.ly/lmLRs6
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Live TV watching declining
Image via Flickr @NYCphotos-flickr
YouTube serves over 4 billion views a day.
Live TV watching declining
Image via Flickr from Michigan Municipal League (MML)
YouTube serves over 4 billion views a day.
14% of Canadians are using Twitter.
Image via Flickr from PhotoJonny
What is social media ... really?!?
Image via Flickr from PhotoJonny
It’s not about the tools.
Image via Flickr from ehnmark
It isn’t about shouting your message the loudest.
Image via Flickr from Steve Rhodes
It’s about conversations.
Image via Flickr from Steve Rhodes
It’s about sharing.
Image via Flickr from Steve Rhodes
It’s about helping.
Why is social media so popular?
Why is social media so popular?
Connect with friendsFollow celebrities
Learn things
Play games
Always connected
Get free stuff
ComplainFind out what’s happening
Meet new people
Image via Flickr from Steve Rhodes
It’s about helping.
That’s nice and all, but what does that mean for organizations?
Image via Flickr from rutty
“The ROI of social media is your business will still exist in 5 years.”
- Erik Qualman
Image via Flickr from Steve Rhodes
78% of consumers trust peer recommendations.
Image via Flickr from Whitewolf Photography
78% of consumers trust peer recommendations.
Only 14% trust ads.
Image via Flickr from megadem
78% of consumers trust peer recommendations.
Only 14% trust ads.
Image via Flickr from crowbert
78% of consumers trust peer recommendations.
Only 14% trust ads.
Social media levels the playing field.
Be authentic
Timely responses
Image via Flickr from wwarby
Timely responses
Image via Flickr from anitakhart
Social currency
Timely responses
Social currency
Experiment
Timely responses
Image via Flickr from Mike Traboe
Social currency
Hadley Jons, 20, posted “actually excited for jury duty tomorrow. It’s gonna be fun to tell the defendant they’re GUILTY. :P” on her Facebook update before the trial was finished.
Lesson Learned
Lesson Learned
Think before you post.
Lesson Learned
Lesson Learned
Think before you post act.
Lesson Learned
Lesson Learned
Don’t ignore social media.
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