Social Media as a Leadership Tool
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Transcript of Social Media as a Leadership Tool
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I hope today is one of those days you
look back on in 5 – 10 years and think
WOW!!
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Social Media will completely redesign how your organization works
– and how you lead.
& collaborative IT-architecture
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…it might take 20 years…
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…but it is coming.
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#lederskolen
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Social Media as a Leadership Tool
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Question:
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What does ‘’Social Media as a Leadership Tool’’ mean to you?
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Don’t like it. Don’t get it.
Don’t like it. Waste of time.
Pretty useless, really.
Nice tool; we stay in
touch.
Can’t live without it
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‘’…I don’t really know….’’
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Connecting Leadership applies governance and enlightened social brand management to extract more value
Experimenting Unconnected experiments spring up everywhere across the business
Nervous Ambivalence
Listening Fully integrated
Phase 1 Phase 2 Phase 3 Phase 4Phase 0
0
100
Social Media Adoption PathValue
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Should we be on
?
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Wrong question
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…both your biggest threat…
…and your biggest opportunity.
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Facebook will completely challenge your business model.
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But that’s not the topic for today.
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Social Media - and social enterprise mass collaboration software - as a Leadership Tool
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Why should we use social media?
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What is it, really?
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Social media is an idea,
not a tool.
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Social media has little to do with technology
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Social media is an idea,
not a tool.
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An idea….
More open
More transparent
More collaborative
True knowledge-driven organization
More personally connected
Increasing autonomy
A culture of sharing More adaptive organization
Better information
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Management 2.0
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Social media will radically change your very idea of leadership.
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…and you will no longer need 50 % of your managers.
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G-leadership
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Open
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Sorry, we don’t distribute slides.
We give out paper copies
only.
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109 presentations
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Open
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Open
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Employee satisfaction surveys
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Leadership surveys
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Can you even imagine this being open…?
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Salary
My Performance review
Leadership score: 86Leadership ranking: top 5 %
Followers: 4400
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…So even more people could pick her when they
choose their own boss.
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Open
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Some of the consequences when you truly implement
Social media.
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E-mail today….
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…the best we have, but not very efficent.
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‘’We have no use for social media. It’s a waste of time’’
- Manager, 2012
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“It’s a great invention
but who would want to use it
anyway?”
- U.S. President , Rutherford B. Hayes, after a demonstration of Alexander Bell’s first telephone, 1872
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‘’My children use Facebook….But it has no value in the workplace’’
- Manager, 2012
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“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”
- Western Union Companyinternal memo, 1876
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‘’We don’t need this social media. We have e-mail’’
- Manager, 2012
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‘’The Americans have need of the telephone, but we do not. We have plenty of messenger boys.”
- Sir William Preece, Chief Engineer, British Post Office, 1878
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‘’There has been opposition to every innovation in the history of man, with the possible exception of the sword’’
— Benjamin Dana
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Technology plattform
A menu of choices
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Connecting Leadership applies governance and enlightened social brand management to extract more value
Experimenting Unconnected experiments spring up everywhere across the business
Nervous Ambivalence
Listening Fully integrated
Phase 1 Phase 2 Phase 3 Phase 4Phase 0
0
100
Social Media Adoption PathValue
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But, social media should not be
managed as an IT effort (alone).
- Bradley & McDonald, 2011
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is redefining your own ideaThe first step
of your personal leadership.
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Changing your leadership paradigm
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Employees expect social culture
Access to
Leadership
Blended Relationships
Platform freedom
Collaboration
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Can you see your company on a completely open, transparent, social plattform?
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‘’…society is only at a starting point of a new management model’’
- Bradley & McDonald, 2011
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Management 2.0
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Today we are only seeing the tip of the iceberg for social media and change.
- Bradley & McDonald, 2011
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20 years….
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So what can you do?
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1. Start your Twitter today
2. Move your team or project to Yammer, Chatter or Facebook
3. Experiment, experiment
4. Draw up a roadmap for social technologies in your organization.
Leadership – culture – collaboration - IT
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Curious to learn more?
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