Social Media: Are you maximising its potential? #AHEIA
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Social Media: Are you
maximising its potential?
Joyce Seitzinger Deakin University
AHEIA Conference 17 May 2013
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FOLLOW ALONG
• Digital handout: h.p://1ny.cc/aheia
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YES, I’M THE ACADEMIC WHO TAKES SELFIES…
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A “KNITWORKED” LEARNER
• On Twi.er since Nov 2007 -‐ followers 6154
• Organiser PLE Conference 2012 • Blogger – 16K downloads • Instagram – 1043 pics • Linkedin – 500+ connec1ons • Pinterest -‐ • Facebook – 500+ friends • Flickr • Klout – 70 • Scoopit – 5 boards • Yammer • Dropbox & Google Drive/Docs
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MY LIFESCAPE
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All pics cc license Flickr catspyjamasnz
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MY ROLES
Moodle Admin
Course Builder
Learning Designer Teacher
eLearning policy & strategy
Trainer
Moodle Helpdesk
Graphic Designer
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Wiring a place for technology is easy, Wiring people for technology is hard. -‐ Tania Major at #converge10
Image cc licensed by jbcurio h.p://w
ww.flickr.com
/photos/jbcurio/4077260761
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Challenge
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OBSTACLES
Anecdotes • Empty workshops • Never a good 1me • Priori1es • Rush jobs • Unprepared
@beckyharcombe men1oned that some do not want or refuse to use it. and this needs examina1on. ques1on asked; is it twi.er? or is it because it's part of a professional community?
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Basic functions of a social media tool
Create profile
Find friends & conversa1ons
Connect with friends
Communicate Form groups or hubs
Share artefacts
Label artefacts
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“Social Media is like Pandora’s Box” – Prof. Grainne Conole
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Nicholas Carr
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h.p://www.theconversa1onprism.com/800x600/
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cc licensed flickr photo by Will Lion: h.p://flickr.com/photos/will-‐lion/2595497078/
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Not just information, technology too… The two feed on each other…
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cc licensed flickr photo by courosa: h.p://flickr.com/photos/courosa/2922421696/
MY NETWORK WAS MY FILTER AND MY LIFELINE
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ABOUT THE TOOLS
Blog. Cc license Mar1n Weller h.p://nogoodreason.typepad.co.uk/no_good_reason/2007/12/my-‐personal-‐wor.html
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ABOUT THE PEOPLE
cc licensed flickr photo by shareski: h.p://flickr.com/photos/shareski/465487261/
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ABOUT THE PEOPLE
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You have the building blocks…
Flickr cc license by fragmented h.p://www.flickr.com/photos/fragmented/2645000094/
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h.p://www.theconversa1onprism.com/800x600/
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…how will you arrange them?
Flickr cc license by fragmented h.p://www.flickr.com/photos/fragmented/2645000094/
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• Low Profile • Low Communica1on
• In your own 1me
• High Profile • Low Communica1on
• In your own 1me
• Low Profile • Low Communica1on
• In your own 1me
• High Profile • High Communica1on
• Streamed
Staff Room
Filing Cabinet
Magazine PorGolio
Design your PLN. Build your filter.
You
h.p://www.flickr.com
/photos/catspyjamasnz/7089515065/
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ASK YOURSELF
• Do we know these networked academics? • Do our social media policies enable these networked academics & networked prac1ces?
• …
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TEACHERS/ACADEMICS AS NETWORKED PRACTITIONERS
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IS THIS AN ORGANISATION?
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SHOULD UNIVERSITIES BE MORE LIKE SPACE STATIONS?
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DOCK YOUR PLN WITH US
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DEAKIN’S CLOUD STRATEGY
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DEAKIN NEEDS CLOUD ACADEMICS…
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MY JOB: GROWING CLOUD ACADEMICS
Staff development – cloud community of prac1ce Cura1on
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HAROLD JARCHE WWW.JARCHE.COM
“Organiza1ons need to extend the no1on of work beyond collabora1on, beyond teams, and beyond the corporate fire wall. They need to make social networks, communi1es of prac1ce, and narra1ve part of the work.”
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COMMUNITIES OF PRACTICE
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High touch Low touch
Personal Personal coaching/conversa1ons Aid in growing PLN
Provide resources/self help guides
Team Learning design, construc1ve alignment, designing learning ac1vi1es, assist with assessment design
Design templates for course, resources, process guides
Community of Prac1ce Facilitate mee1ngs, webinars, etc Community management
Curate and inform Run short courses/miniMOOCs Provide the community habitat
Network Broker rela1onships with experts
Iden1fy MOOCs, external resources, OERs,
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HABITAT TECHNOLOGIES?
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DIGITAL HABITATS: STEWARDING TECHNOLOGY FOR COMMUNITIES
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Telephony
Videoconference
Teleconference
Member directory Newsle.er
Site Index
CHECK!
Email lists
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Discussion Boards
Community Public Page
Individual Profile Page
Document Management
Version Control
SORTA…
Content repository
Whiteboard
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Commen1ng
Applica1on Sharing
Individual Profile Page
Tagging
Blogs
MIA…
Wikis
Shared Filtering
Content ra1ng
Presence Indicator
Instant Messaging Networking Tools/ Sites
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h.p://www.caledonianacademy.net/spaces/LLiDA/index.php?n=Main.LookingToTheFuture
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COMMUNITIES OF PRACTICE
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Connected Principals with George Couros
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NETPRAX
Deakin University, Faculty of Health. March 2013 -‐ Jun 2014 InsQlling networked pracQce for personal learning, teaching pracQce and research pracQce iPad based Yammer/Facebook/Blog TwiWer.com/netprax
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ASK YOURSELF
• Do our internal communica1on tools enable these networked academics?
• Do our communica1on tools enable the academic networks
• Are we posi1oned to make use of the weak 1es?
• Are we posi1oned to make use of external networks?
• Have we put up barriers?
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CHANGES IN CAPACITY BUILDING
h.p://www.flickr.com/photos/safari_vaca1on/7496765660/
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COACH
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• Low Profile • Low Communica1on
• In your own 1me
• High Profile • Low Communica1on
• In your own 1me
• Low Profile • Low Communica1on
• In your own 1me
• High Profile • High Communica1on
• Streamed
Staff Room
Filing Cabinet
Magazine PorGolio
Design your PLN. Build your filter.
You
h.p://www.flickr.com
/photos/catspyjamasnz/7089515065/
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60 CRICOS Provider Code: 00113B
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SOCIAL MEDIA ADOPTION IS A PHENOMENAL EXPERIENCE
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Steve Wheeler
Alec Couros
Mar1n Weller
h.p://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275/book-‐ba-‐9781849666275.xml
Inger Mewburn aka Thesiswhisperer www.thesiswhisperer.com
CONNECTOR
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ASK YOURSELF
• Who are the star networked academics in your organisa1on? Are they consulted on best prac1ce? Are they supported?
• Who is tracking/monitoring social impact? • Who is providing capacity building to create networked academics?
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DIGITAL PRESENCE
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h.p://www.flickr.com/photos/will-‐lion/3974469907/
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FAMILIAR FACES
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h.p://about.me/joyce.seitzinger
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WHY DIGITAL PRESENCE MATTERS
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ASK YOURSELF
• Does our website allow for easy edi1ng of profile pages, and incorpora1on of social networks?
• Who is coaching academics to establish digital presence?
• Do we consider digital presence in recruitment?
• …
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MOBILE PROFESSIONAL
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ASK YOURSELF
• How does the organisa1onal culture deal with mobile devices?
• How does IT? Do you have a BYOD policy? • …
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COMMUNITY MANAGEMENT
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BUILD A BRAND
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ORGANISE EVENTS (WORKSHOPS/TRAINING/CONFS)…
(Image by @howen) …CAPTURE AND FEEDBACK INTO NETWORK
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ISSUE BADGES
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CREATE A MAKER CULTURE
• Here Comes Everybody • Making is Connec1ng
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START EASY - SLIDES
• www.slideshare.net/1mbuckteeth • www.slideshare.net/gconole • www.slideshare.net/courosa
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START EASY - SLIDES
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OPENNESS
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14 Translations Basque Hebrew Spanish German Portuguese Brazilian French Norwegian Catalan Slovene Dutch Croa1an … …
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BRING EXPERTS IN
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ASK YOURSELF
• How does our organisa1on deal with the artefacts academics create?
• Do IP policies enable networked prac1ce? • Do we have policies around open educa1onal resources?
• …
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VISUAL COMMUNICATION
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“The rise of plavorms like Pinterest and Instagram, and Facebook's mul1million-‐dollar acquisi1on of the la.er, shows how visual content is becoming an increasingly important force for communica1on online.”
"Pictures have also become a short form way of communica1ng lots of informa1on quickly and succinctly," says Samuals.
h.p://www.fastcompany.com/3000794/rise-‐visual-‐social-‐media
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NMC HORIZON REPORT AUSTRALIA
h.p://www.nmc.org/publica1ons/2013-‐technology-‐outlook-‐australian-‐ter1ary-‐educa1on
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MINDMAPPING / DRAWING
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Lynda Barry’s course outline h.p://www.openculture.com/2013/01/join_cartoonist_lynda_barry_for_a_university-‐level_course_on_doodling_and_neuroscience.html
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CURATION
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cc licensed flickr photo by Will Lion: h.p://flickr.com/photos/will-‐lion/2595497078/
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h.p://www.bethkanter.org/content-‐cura1on-‐101/
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STEP 1: SET UP YOUR STREAMS
Set up streams
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STEP 2: REGULARLY ACCESS YR STREAMS
Access Set up streams
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IPAD IS MAGIC FOR THIS
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STEP 3: SELECT WHAT TO CURATE
This is all value you add….
• Why? • Who for? • What value to me? • What value to students? • What value to others?
Access Select Set up streams
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Collect
STEP 4: “TAG IT AND BAG IT”
Access Select Set up streams
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Access Select
Collect
Share
OTHER PART OF STEP 4: SHARE
Set up streams
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HOW MUCH OF OUR WORK IS PAID/IN WHOSE SERVICE?
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ASK YOURSELF
• Does our organisa1on reward cura1on prac1ces?
• Do we know who our curators are? • Do our communica1on systems allow for sharing, cura1on and recommenda1on of informa1on?
• …
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FROM GUTENBERG TO ZUCKERBERG
John Naughton: “One thing we’ve learned from the history of communica1ons technology is that people tend to over-‐es1mate the short term impact of new technologies – and to underes1mate their long term implica1ons”
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h.p://www.gapingvoid.com/Moveable_Type/archives/cat_microsoz_blue_monster_series.html Copyright: Hugh McLeod
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Website: www.deakin.edu.au Email: [email protected] Blog: www.cats-‐pyjamas.net Twi.er: @catspyjamasnz
Stay in touch!