Social Media - Are You Keeping Up with the Joneses?
-
Upload
joanna-lord -
Category
Technology
-
view
1.312 -
download
2
Transcript of Social Media - Are You Keeping Up with the Joneses?
![Page 1: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/1.jpg)
Social Media:Are you keeping up with the Joneses?
Joanna Lord, Director of Customer Acquisition, SEOmozOctober, 2011: SearchLove London
![Page 2: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/2.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 3: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/3.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 4: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/4.jpg)
So how do we know where we stand?
![Page 5: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/5.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 6: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/6.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
SignalsOn Site
Velocity
Mentions Engagement
Money
Planning
![Page 7: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/7.jpg)
Signals on site.
![Page 8: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/8.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 9: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/9.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 10: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/10.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
![Page 11: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/11.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
![Page 12: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/12.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Don’t forget the extensions of a competitor’s site.
![Page 13: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/13.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 14: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/14.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 15: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/15.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
![Page 16: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/16.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
![Page 17: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/17.jpg)
Velocity
![Page 18: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/18.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 19: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/19.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 20: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/20.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 21: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/21.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 22: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/22.jpg)
Mentions
![Page 23: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/23.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 24: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/24.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.seomoz.org/labs/blogscape
Blogscape.
![Page 25: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/25.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Share of voice in social.
![Page 26: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/26.jpg)
Engagement levels
![Page 27: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/27.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Listening tools.
![Page 28: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/28.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 29: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/29.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 30: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/30.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 31: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/31.jpg)
Follow the money.
![Page 32: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/32.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 33: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/33.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 34: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/34.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Social advertising comes with more data.
![Page 35: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/35.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 36: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/36.jpg)
What are they planning for?
![Page 37: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/37.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 38: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/38.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 39: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/39.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 40: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/40.jpg)
Gauging Overall Visibility
![Page 41: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/41.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 42: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/42.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
![Page 43: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/43.jpg)
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Takeaways.
Evangelize the purpose Go beyond
counts
Analyze theSupporting
efforts
Don’t chase – be informed
![Page 44: Social Media - Are You Keeping Up with the Joneses?](https://reader030.fdocuments.in/reader030/viewer/2022020410/58f37be21a28abc9358b45e7/html5/thumbnails/44.jpg)
Q+AJoanna Lord
Director of Customer Acquisition & Engagement, SEOmoz
• Twitter: @joannalord
• Blog: www.seomoz.org/blog
• Email: [email protected]
Try SEOmoz PRO Free!http://www.seomoz.org/freetrial