Social Media Applications in Community Radios
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Transcript of Social Media Applications in Community Radios
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13th February 2013
National Forum of Community Radios
World Radio Day
Radio Mangelete, Mtito Andei
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Social Media applications in
community radios
Community radios provide social service
Christian Bernard
@christianoben
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Application of social media in
content creation and R&D
Co-creation of social insights, peer-to-peer
research and new product development.crowdsourcing.
Result based management(RBM) vs
managing for development results (MfDR).
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The crowdsourcing process in SIX steps
1. The Radio Identifies a topic of public concern2. The radio broadcasts the topic questions online
3. The crowd submits their interpretation and
contributions4. The crowd vets the contents provided
5. The Radio analyses the content and identifies
key themes that emerge
6. The Radio develops content for the topic of
public concern and airs it on radio.
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RBM vs MfDR
Effective reporting on development programs
and projects require reliable information on
whether they achieve their intended results.
RBM is scored based on performance index of
internal results weak when used alone
MfDR will dwell on change in the
development conditions of people.
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MfDR is a shift in focus of performance
measurement towards real
improvements in peoples lives It is a qualitative approach to data collection
which is always.
Up to date Mostly honest
Concrete
N/B indicators for traditional monitoring should notbe replaced entirely in favor of quality of change
alone. Effective MfDR will cover RBM as well.
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How to use social media for research
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How to analyze!@#$%$#&^%^
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If we pick one Issue we can map it to
help create context
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Social media is already being used by
several organizations globally, e.g.
On anticorruption mapping Rozkomvzyatkain Moscow SMS, TWITTER
I paid a bribe is another in India
In Armenia education Ministry beneficiariesgive feed back or respond to interview usinglinks provided in Facebook fun base Monkey
survey UK innovation Agency, NESTA have blogs
strictly reporting purposes
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SO YOU HAVE DECIDED TO TRY
SOCIAL MEDIA?:
What do you need to consider first
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Social Media Policy
A well considered social media policy will help
to direct your efforts and give your community
radio station/program a clear voice
An internal social media policy sets out how
staff and volunteers are to interact with any of
the station/programs social media profiles
and an external policy sets out how you wishfans and followers to interact on your profiles.
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Things to identify in internal
social media policy
What is the main focus of your social media?
Who will be responsible for the tone and
content? Moderator. Do staff post as themselves or as the radio
station?
How will you deal with negativefeedback/comments?
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Things to identify in external social
media policy
It can be useful to put your expectations or socialmedia terms of service, as a policy or set ofguidelines, on your website and in your socialmedia profiles
Explain to users of the platform what yourexpectations are in regards to their interactionwith your social media profile
Include information on what is not acceptable,
for example blatant advertising on your Facebooktimeline, abuse directed towards others,discriminatory language, etc
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Example of external policy on
facebookThe purpose of this Facebook community is to create a platform forcommunication, engagement and connection between our radiostation, listeners, guests and the local community. We also aim to shareinteresting and informative content to all people interested in our radiostation and community.We love to hear from everyone but please donot post blatant advertising on our Facebook page. We may deletethese posts at our discretion and users who do this mutiple times willbe banned.This community is not about self promotion. We encouragethe sharing of interesting comments, articles, photos and videos andwe always encourage thoughts and opinions about our radio stationand individual radio shows. We also encourage a diverse range of
thoughts and opinions and insist that people are respectful in theirinteractions. People who use offensive, abusive or discriminatorylanguage will be removed. We have worked very hard to build ourcommunity and we want to provide the most valuable content throughour Facebook page. Ifyoudlike to know more please contact us.
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Thank you for listening