Social Media and University Advancement
31
Successful Support Through Social How social media changes advancement … and how it doesn’t. CASE Kentucky Louisville December 9, 2010
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Jason Falls's keynote slides for CASE Kentucky on University Advancement and social media.
Transcript of Social Media and University Advancement
Successful Support Through Social
How social media changes advancement
… and how it doesn’t.
CASE Kentucky
LouisvilleDecember 9, 2010
Image: Lisa F. Young on Shutterstock.com
Image: Lenkadan on Shutterstock.com
Socialmedia
History & History & PhilosophyPhilosophy
The Cluetrain Tenets The Cluetrain Tenets
1. Markets are Conversations
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.
The Cluetrain TenetsThe Cluetrain Tenets
25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationship
39. The community of discourse is the market.
40. Companies that do not belong to a community of discourse will die.
People Are Running From ThisPeople Are Running From This
Image: Miguel Angel Aparicio on Shutterstock.com
They Want ThisThey Want This
Image: Dr. Starbuck on Flickr
Relevance
Links to related material
Easy to share content
Ability to comment
Follow on Social Media channelsPew Internet &
American Life Project
Conversational Marketing success occurs Conversational Marketing success occurs when our genuine participationwhen our genuine participation
(that not motivated by marketing goals) (that not motivated by marketing goals)
earns our audience’s permission earns our audience’s permission to share information that is.to share information that is.
Conversational Marketing success occurs Conversational Marketing success occurs when our genuine participationwhen our genuine participation
(that not motivated by marketing goals) (that not motivated by marketing goals)
earns our audience’s permission earns our audience’s permission to share information that is.to share information that is.
Image: Igumnova Irina on Shutterstock.com
Image: Jozef Sedmak on Shutterstock.com
We Must Build TrustWe Must Build Trust
Image: Synthmaniac on Shutterstock.com
Free Tools Google Alerts Twitter Search Social Mention Icerocket Technorati
Paid Tools Lithium Radian6 Sysomos Alterian SM2 uberVu
85%of all Internet
transactions begin with search
Image: Shutterstock.com
Professional Oriented Social Networks
Blogging/Providing Content
Help Alums Find Jobs
Connect Alums With Each Other
Connect Seniors With Mentors
Provide News & Updates In Their Relevant Channels
Cultivate Relationships With The Vocals
Collecting Content
Image: Louis Francisco Cordero - Shutterstock.com
Image: Louis Francisco Cordero - Shutterstock.com
Images: Marekuliasz on Shutterstock.com
Fundraise With A Specific Project In Mind
Short Time Frames Are Better
Identify And Incorporate Influencers
Prioritize Activities Along A Timeline
Use Viral Potential Of Fundraising Tools
Define Strategies, Deadlines, Measures
Thank People (Publicly If Appropriate)
Building Relationships
Nurture Them To Fruition
Prepare Relevant Asks At Relevant Times To The Relevant Audience
And remember …
Social Media Doesn’t Raise Money
People Raise Money
Thank You!
Jason FallsPrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.509.4763
Web: socialmediaexplorer.com
Newsletter: socialmediaexplorer.com/newsletter
Now In Beta!
ExploringSocialMedia.com
