Social Media and the Search Engines
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Transcript of Social Media and the Search Engines
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:: About UsAuto Dealer Traffic / People To My Site• Founded 2001 – Pre AdWords• 700+ Clients• Top 20 Search Marketing Agency in U.S. (2006)• Columbus Business First – Fast Fifty (2008)• Alpha and beta testers of new products from Google, Yahoo and MSN • SEO Innovator• SEO Solution for Lexus Corporate• Driving Results Through Thought Leadership & Innovation• Best of Breed Technologies & Methodologies
2008 Evolution to a Full Service Agency• Acquisition of Young Isaac and Jim Hern Productions • Deliver 360° Digital Marketing Solutions• Paid Search Marketing Campaign• Display Ads• Search Engine Optimization• Social Media Marketing• Viral Marketing• Email Marketing• Emerging media04/12/23, Page 2
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:: What is Social Media Marketing
• SOCIAL MEDIA relies on primarily user-generated content to create dynamic conversations between individuals or groups
• SOCIAL MEDIA MARKETING uses technologies of social media and their influences / thought leaders for marketing, public relations, and customer service
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:: What does what?
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:: Website Audience Shift
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:: Top Social Media Tools
• Blogger – 222 million users• Facebook – 200 million users• MySpace – 126 million users• Wordpress – 114 million users• Flickr – 64 million users• Scribd – 23 million users• Twitter – 6 million users *
* projected to reach 18.1 million in 2010
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:: Facebook – “more than finding friends”
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:: Tools - Facebook
• 200+ million active users• 100+ million log on daily• Fastest growth segment: 35+ years old• Average user has 120 friends• 70% of users are outside of the US• 30+ million access Facebook via mobile
devices• 8+ million become fans of pages each day• Over 1 billion pieces of content are shared each week
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:: Facebook – What to do and not do
FACEBOOK• Maintain connections• Link to your blog• Improve your site’s SEO• Track employees• Avoid posting anything you wouldn’t want to see in a
new business meeting• Ensure your friends can make common sense
judgments, or unfriend them
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:: Twitter – “not just tweets anymore”
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:: Tools - Twitter
• Top Demographic: 18 - 34 years old• 11% of online adults use Twitter• Twitter users rely on mobile devices• Educated, more female, young adult audience• 8 million unique visitors per month• Average user has 126 followers• Average of 300 tweets per second
across the site
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:: Tools - LinkedIn
• Average age: 41 years old• Household income: $109,703• 64% Male• 34% of users rely on mobile devices• 80% college or post-graduate• Almost half are business decision
makers
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:: LinkedIn – What to do and not do
LINKEDIN• Maintain your rolodex –
keep in touch with potential clients as they switch jobs
• Improve your site’s SEO• Gauge health of partner companies• Track competitors, employees• Join groups for networking opportunities• Avoid connecting with just anyone• Only recommend those you truly trust
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:: Other Tools
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:: Social Media Marketing
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:: Know Your Audience
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:: The 6 Spheres of Social Media Marketing
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:: Online Spends
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:: Search Engine Market Share
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:: Search Engine Metrics
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:: Industry Comparison for CPC
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:: Industry Comparison
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:: Industry Comparison
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:: What Bing is bringing to Search
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thank you!
Jeff BarnardDigital Accounts ManagerAuto Dealer [email protected]
CONFIDENTIAL
04/12/23, Page 27
